Valuable contribution to resource management: Audi Environmental Foundation honors young scientists

Digitization, sustainability and urbanization are the three megatrends of our time, and with its ecological focus, the Audi Environmental Foundation particularly promotes the aspect of sustainability. “With the SRM Award, we are actively supporting the promotion of the responsible use of resources, because sustainable resource efficiency is becoming increasingly important for industrial production,” stated Dr. Rüdiger Recknagel, Chief Executive of the Audi Environmental Foundation. “The two scientists’ results deliver important findings for environmentally compatible technologies of the future, and can be transferred into companies’ climate-protection strategies.”

Anne‑Katrin Kleih from Wiesbaden is a research assistant and doctoral student in the department for horticulture and economics at the University of Geisenheim. She examined the current situation concerning knowledge of the CO2 footprint of production and processes in the German construction equipment industry. This CO2 footprint is regarded as a key factor for climate protection. She also assessed the attitude of persons involved in the industry. Her thesis constitutes a database for the further development of companies’ ecological purchasing decisions. Kleih also pointed out the potential for producing construction equipment with a lower carbon footprint.

The second prizewinner is Australian‑born Veda Sara Sayakoummane. She examined ways for the private sector to contribute towards the more efficient and more sustainable development of hydroelectric projects. She refers to the controversial debate about the planned expansion of hydropower as a source of energy in Laos, and provides an insight into a complex subject that is relevant for the entire development of Southeast Asia. This knowledge lays the foundation for a constructive discourse between private-sector project sponsors, governmental departments and other involved parties. 

Two podium places for Audi customer teams in Australia

Like hardly any other running of the iconic Australian endurance race before it, the event this year was shaped by incidents, caution periods and accidents that Audi customer teams were not spared from either. Frank Stippler’s R8 LMS fell victim to an accident shortly after the start. The German, having suffered two injured ribs, was taken to a hospital where he remained for observation – the race having ended for him and his teammates Robin Frijns and Markus Winkelhock after only six laps. Four hours into the race, Christopher Mies in the sister car of Team Jamec Pem Racing was struck by misfortune as well. An attack by a rival forced his mechanics to replace some suspension components. As a result, Mies, Christopher Haase and Garth Tander lost seven laps, making up ground afterwards to finish in position 13. Last year’s class winners Greg Taylor and Nathan Antunes, supported by Elliot Barbour this time, were leading the AM-Class in another Audi R8 LMS up until the race’s midpoint, but retired following an excursion and resulting damage.

Now Audi’s customers are preparing for the beginning of numerous national and international championships. Kicking off in just four weeks’ time will be the Australian GT Championship in which Audi has traditionally been represented strongly and has previously won two titles with the Audi R8 LMS.

Race results 

1 Lowndes/Vilander/Whincup (Ferrari), 290 laps

2 Calvert-Jones/Campbell/Lieb/Long (Porsche) –1 lap

3 Jarvis/Kane/Smith (Bentley) –1 lap

4 Martin/Padayachee/Talbot (Porsche) –1 lap

5 Bell/Ledogar/Parente (McLaren) –1 lap

6 Lago/Owen/Russell (Lamborghini) –2 laps

7 Gaunt/Halliday/Samadi (Audi) –2 laps

8 Kelly/Mardenborough/Strauss (Nissan) –2 laps

9 Cini/Fiore/Holdsworth (Audi) –3 laps

10 Canto/Capelli/Manolis/Millier (Lamborghini) –5 laps

11 Evans/Koundouris/Koundouris/Marshall (Audi) –6 laps

12 Abril/Soucek/Soulet (Bentley) –7 laps

13 Haase/Mies/Tander (Audi) –8 laps

14 Richards/Winterbottom/Wittmann (BMW) –9 laps

15 Grant/Okeeffe/West (Porsche) –16 laps

Culture meets technology: Audi at the Berlinale

The Berlinale is an interface between art and technology. With increasing digitalization, the two worlds are merging together. “Culture is an important innovation driver in our society since it shows new ways of thinking and new ideas – beyond linear processes,” explains Jason Lusty, Head of Marketing Germany at AUDI AG. “In an increasingly digital world, a strong creative industry takes on special importance. It examines things critically, uses artistic intuition to create new contexts and supports the acceptance of technical innovations in society.” For this reason, the possibilities and acceptance of new technologies will be one of the topics discussed during the Berlinale as part of the Berlinale Open House program in the Audi Berlinale Lounge. Panels made up of respected experts discussed, among other things, their assessments of the future of artificial intelligence.

The European Film Market (EFM), held during the film screenings in the official program, has developed into one of the most important markets for the international film industry. As a partner to the new EFM Horizon innovation platform, Audi supports the issue of digitalization in the film industry. New technologies like virtual and augmented reality, connectivity through the Cloud and changed consumer behavior due to an ever-stronger on-demand culture are changing the film industry and automotive industry alike. The sharing of experiences drives innovation and highlights new options for collaboration.

The brand with the four rings has facilitated a lucrative prize for experimental film since 2015 with the Audi Short Film Award. This year 23 films from 19 countries are competing for gold and silver bears in the Berlinale Shorts as well as for the Audi Short Film Award, which carries EUR 20,000 in prizes. “Short film is a platform for experimentation. Within a very short time span, it provokes emotions, enables changes in perspective, breaks conventions, tests new formats and explores boundaries,” Lusty said. The jury for international short film – Christian Jankowski, Carlos Núñez and Kimberly Drew – presented the Audi Short Film Award for works produced in an outstanding artistic style and, with it, underscored the importance of the form for social discourse.

The Audi Berlinale Lounge can be accessed each day by anyone who is interested. From the balcony, the stars can be watched as they drive up to the red carpet. The discussion rounds with prominent guests and experts provide a look behind the scenes at the Berlinale. There is live music and DJ performances every night at the Berlinale Lounge Nights, starting at 8 p.m. Acts expected to perform include Robert Stadlober, Edita Malovčić alias Madita, “Die Höchste Eisenbahn” and the “Major Minors,” among others. All schedules and details can be found at www.berlinale.de/en/berlinaleopenhouse.

As in previous years, Audi City Berlin is the official place to purchase Berlinale tickets, and will be open daily starting February 6 from 10 a.m. to 8 p.m.: https://www.audi-city.com/berlin/berlinale/tickets-fuer-die-berlinale-2017/.

You can find current photos at http://www.image.net/audiberlinale2017. More information at https://www.audi-mediacenter.com/en/berlinale-297.

Audi Tradition's debut at the AvD-Histo-Monte

Walter Röhrl will turn seventy this year. The four-time Monte-Carlo rally champion takes the wheel once more, in the “mother of all rallies” over the toughest mountain passes, rather fittingly in an Audi quattro. “I’m delighted to take the old trials of the AvD-Histo-Monte just for fun and without any pressure. The Audi quattro is the perfect car for it, because you don’t have to worry about not managing to climb a hill,” Röhrl explained. Born in Regensburg, he joined Audi in 1984 after many different stations and successes in international rally sports. In his very first year as a works driver for Audi, he won his fourth victory at the “Monte” together with co-pilot Christian Geistdörfer, in an Audi Rally quattro A2.

At the classic Histo-Monte winter rally, contestants have to cover 1,800 kilometres in unpredictable weather conditions. Audi Tradition does not want to subject the material of the valuable original racing cars to this challenge. Accordingly, Audi Tradition has built a car especially for such events: the bodywork is from an Audi Rally quattro A2 which Audi Sport used as a test car and later as an show car in the 1980s. Subsequently, the car was added to the historical collection of Audi Tradition. The body and the interior are of the technological standard of the 1980s. The vehicle’s livery is also authentic. Instead of maintenance-intensive racing technology, the suspension and drive train are from the Audi quattro series-production model.

“Our new vehicle opens up completely new possibilities for us,” explained Timo Witt, Head of the Historic Vehicle Collection at Audi Tradition. “We protect our historic racing cars as an automobile heritage. While, at the same time, offering the fans and spectators a great experience.” Audi Tradition is exhibiting two original competition cars at the start of the rally: the Audi Rally quattro A2, built in 1984, and the Audi Sport quattro S1, built in 1985.

This year, the AvD-Histo-Monte celebrates its 25th year. The routing of the regularity rally is based on previous Monte Carlo rallies. Approximately 80 participants will be setting off from Frankfurt this year, and they will be awaited at intermediate stops including Freiburg, Aix-les-Bains, Cannes and the legendary Col de Turini, before arriving four days later at the traditional finish in the harbour of Monte Carlo.

Dr. Tarek Mashhour – Biography

Tarek Mashhour was born in 1965 in Münster (North Rhine‑Westphalia).

After leaving school, he studied mechanical engineering at RWTH Aachen University. He then gained a doctorate at the Technical University of Hamburg in the field of artificial intelligence. In 1996, he joined Audi as a planner in the Toolmaking division.

He then held various management positions within Audi Toolmaking at the Ingolstadt and Neckarsulm sites, in charge of projects for example for the Audi A2, for design technology and for the machine park. Subsequently, Tarek Mashhour was responsible for toolmaking at VW do Brasil.

After returning to Audi, he moved to the Procurement division, where he was in charge of purchased‑parts management.

In 2009, he was appointed Head of Planning for the Audi’s Neckarsulm, China and Lamborghini plants.

After that, he was responsible for production planning at the plants in Brussels (Belgium) and Győr (Hungary), as well as for the planning and implementation of the new Audi plant in San José Chiapa (Mexico).

Since September 2016, Tarek Mashhour has been responsible for the production strategy of AUDI AG, including the key area of digitization.