Connect Cultures: the new Audi trainee program

Audi is increasingly attracting international academic talent for its team: The company is now expanding its offer for graduates with the addition of a new, English‑language trainee program with the title Connect Cultures. Graduates of international universities are the target group and they can apply as of today at “The Audi family is at home all over the world,” said Catrin Behres, head of the young talent programs at AUDI AG. “So we want to generate enthusiasm to work at Audi amongst young people from all over the world. With their knowledge, their background and their ideas, these talented young people will add completely new facets to our topics for the future.”

The Connect Cultures twelve-month trainee program starts in July 2018. It supplements the Change Perspectives graduate program for generalists and the Collect Expertise specialist trainee program, which is aimed at graduates and young experts with up to two years of work experience. All programs focus on technical areas but are open for graduates with all study backgrounds. The goal is to give the trainees insights into various parts of the company and to ensure they are optimally networked within the Audi Group. By means of job rotation, especially at important interfaces, the company is preparing the participants intensively for their later jobs. In addition, the young academics can participate in a multifaceted support program, in which for example they plan projects together, get involved in social initiatives and attend impulse presentations. Audi takes on all trainees into full employment after they have completed the program.

For further information on Connect Cultures and the other graduate programs: and 

Making the Audi A8 even more dynamic: sport exterior package and sport seats

The sport exterior package features an aluminum clip below the wide, upright Singleframe grille, exclusively for the Audi A8. It helps the brand’s flagship model achieve an even more powerful visual impact. Clear contours surround the air inlets, while honeycomb grilles and a vertical strut define their inner structure. The side sills become wider as they approach the wheels – a clear reference to the Audi A8’s quattro drive as standard.

The redesigned rear bumper integrates a rhombus-grille insert and a clearly contrasting diffuser. Down the sides and at the rear, an aluminum strip echoes the design of the front splitter and serves as the body’s lower edging. Customers in Germany and other European markets can order the sport exterior package from the end of January at a price of EUR 1,950 for the Audi A8 50 TDI (combined fuel consumption in l/100 km:5.8 – 5.6*; combined CO2 emissions in g/km: 152 – 145*). Its launch also marks the introduction of the exterior color Daytona gray for the luxury sedan.

Inside the car, customers will also be able to set more accents from the end of January: In a first for the Audi A8, the new sport seats feature optically integrated head restraints which, as previously, come with electric height adjustment. The seats also adopt the technical highlights of the comfort customized contour seats complete with pneumatic seat and backrest side bolster adjustment. The latter are about 15 millimeters (0.6 in) more deeply contoured. Other advantages include the climate control and massage function, plus the comfort center armrest at the front.

There is impressive evidence of the flagship model’s exceptional quality standards in the rhombus pattern of the new sport seat with square perforations and embossed S logos towards the top of the backrest. For the upholstery, customers can choose from the top leather grades Valcona and unicum – the latter exclusively in nutmeg brown with tourmaline blue stitching. In addition to the five basic colors, Valcona leather is also available in sard brown with steel gray contrasting stitching. and in metropolis gray with tourmaline blue stitching. For a particularly elegant look, there is the new “design selection” pastel silver with contrasting stitching and piping in granite gray. The sport seats can be ordered for all engine versions and both body versions. They cost EUR 4,520. 

The new Audi A8 and the A8 L (combined fuel consumption in l/100 km: 8.0 – 5.6*; combined CO2 emissions in g/km: 182 – 145*) are built at the Neckarsulm site and have been on sale at dealers in Europe since the end of November. The base price for the sedan with standard wheelbase is EUR 90,600, with the A8 L starting at EUR 94,100.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (

Audi analyzes the desires of young IT experts

“The transformation of Audi into a premium digital car company is also changing the way we work,” stated Joachim Kraege, Head of Organization and Consulting at AUDI AG. “In addition to graduates in engineering and business management, IT experts are increasingly influencing our corporate culture. This is why we have now for the first time analyzed in detail what drives and interests young specialists in this field and what they would like Audi to offer as an employer.”

For this survey, Audi polled almost 5,000 members of “Generation Z” (born in or after 1995) and “Generation Y” (1980 to 1994). The company mainly surveyed its own employees, trainees, bachelors and masters students, persons on dual courses of study, and interns. Responses from almost 900 external students were also included in the study. In a separate evaluation, a comparison was made of the information received from students and graduates in IT, engineering and business management.

The results show that far fewer young IT experts than engineering and business-management graduates plan to pursue a career in management. While 41 percent of the surveyed business-management specialists and 39 percent of the engineers look forward to a traditional management career with the associated responsibility, the proportion for informatics students and graduates is only 32 percent.

However, the desire for highly flexible working models is particularly strong among the Generation Y and Z IT experts. Unlike the other groups, they place much less importance on clearly separating their working and private lives. 43 percent of the surveyed IT specialists would like to have completely flexible working times, including evenings and weekends for example. This is attractive for only 29 percent of the business management specialists and 30 percent of the engineers.

This survey will help Audi with the further development of its working models and the results will be used in various future projects of the Human Resources department. In many areas, the changes desired by the young IT experts are already underway. With regard to mobile working for example, the company has offered its employees the possibility to work independently of location and time of day since 2016. Mobile work is possible in different places, both for full days or several hours at a time.

Audi also offers its young talent exciting career prospects beyond the traditional path into management. For example, employees can enter management along a specialist path without having leadership responsibility. Audi recently revised its personnel selection and development for management together with the VW Group, so employees now have more individual responsibility. The focus is not only on the working context, but also on the candidates’ varied activities and the personal development.

Audi continues to seek experts for its future fields of digitization and electric mobility. Students can get to know the company through internships and dissertation placements, and many entry programs are available to university graduates. More information on career opportunities at Audi can be found at

Audi gives talents an opportunity in Formula E

The rules are strict, permitting only drivers without an E-license to test. They have never contested a Formula E race before. Participating for Audi will be DTM campaigner Nico Müller (25, Switzerland) and Nyck de Vries (22, Netherlands). “This mid-season test is a unique opportunity. Nico and Nyck are going to drive our e-tron FE04 for a number of test kilometers which will give them a good initial impression of the car and the things that are special in Formula E,” says Allan McNish, Team Principal of Audi Sport ABT Schaeffler. “Nico already belongs to the Audi family and we’ve been closely watching Nyck’s career in recent years. Both have their roots in single-seater racing and will no doubt manage well.”

For Nico Müller, who competes in the DTM in Audi Sport Team Abt Sportsline, the test makes a dream come true. “I’ve been watching Formula E as a fan for quite some time but, unfortunately, only on television,” says the Swiss. When I visit ABT Sportsline the Formula E race car is often parked alongside my DTM car – that’s when I fancy driving it, so I’m all the more excited about this opportunity.”

Müller contested his last single-seater race in Formula Renault 3.5 in 2013 and has since been active in touring and sports car racing. To Nyck de Vries the test might come more naturally. The youngster has spent his entire career to date in kart and single-seater racing, having most recently competed in Formula 2 as part of the Formula 1 supporting program. The rookie test will be held on Sunday, January 14, 2018, at Circuit International Automobile Moulay el Hassan in Marrakesh. Reigning champion Lucas di Grassi will be on hand as instructor and provide the two newcomers with valuable advice.

Awards for Audi from September to November 2017

“Executive Station Wagon 2017”: Audi A6 Avant most popular luxury class model
For the fourth consecutive time, Audi and its A6 Avant (combined fuel consumption in l/100 km: 9.6 – 4.4*; combined CO2 emissions in g/km: 224 – 114*) have topped the “luxury class” category in the “Executive Station Wagon 2017” competition. More than 1,200 readers of “Deutsche Handwerks Zeitung” and “handwerk magazin” submitted their votes. The award is presented every other year and reflects the opinions of business owners in skilled crafts and trades. The prize was accepted by Ralf Weichselbaum, Head of Key Account Sales at Audi, at the International Motor Show in Frankfurt on September 15. “This is the best evidence that we are effectively fulfilling the needs of our customers. We want to further extend our competitive edge with the new A6, which we will present next year,” Weichselbaum said.
(September 2017)

“Eurostar 2017”: Alejandro Vukotich honored
Automotive News Europe has honored Alejandro Vukotich, Head of Automated Driving Development at Audi, with the “Eurostar 2017”. The automotive trade magazine recognized the 46-year-old for the Audi AI traffic jam pilot. With this, the brand with the four rings takes the lead in autonomous driving. The new Audi A8 is the first production car in the world developed for conditional automated driving at Level 3. On highways and multi-lane expressways with a physical barrier, the Audi AI traffic jam pilot handles driving in slow-moving traffic up to 60 km/h (37.3 mph). It handles starting from a stop, accelerating, steering and braking in its lane. If the driver activates the system, and if current national regulations allow it, the driver can turn his or her attention to other activities that are supported by the on-board infotainment system. Behind the Audi AI traffic jam pilot are innovative technologies, including the new sensor set with a laser scanner and the central driver assistance controller. Alejandro Vukotich joined Audi in 1999 and began his career as a developer of driver assistance systems. He has been responsible for their use across model lines since 2009. He has been Head of Automated Driving Development since the start of 2017.
(September 2017)

“Family Car of the Year 2017”: award for the Audi Q5
What do parents and kids especially prize in a family car? What is important? What can be eliminated? What is the maximum acceptable purchase price? The “Family Car of the Year 2017” study from the magazines “AUTOStraßenverkehr” and “Leben & erziehen” offered detailed answers to these and other questions. A total of 18,270 readers selected their favorite models in seven different price categories. The Audi Q5 easily took top honors in the “35,000 to 40,000 euros” category with 30.9 percent of the votes. Voters could select from a total of 152 station wagons, vans and SUVs. For the overwhelming majority of respondents, roominess was the most important purchase criterion. A large luggage compartment topped the wish list for 89 percent of the respondents; 78 percent said generous interior space was crucial in their purchasing decision. Among readers who were planning to buy a new car, the SUV held a clear lead with 31 percent. Station wagons and vans were each named by 23 percent.
(September 2017)

“Connectivity Award 2017”: double win for Audi
For the fourth time, readers of “auto motor und sport” and “Chip” computer magazine have selected their favorite technology relating to the connected car. More than 16,000 participants selected the best systems in 11 categories. Audi received two prizes – one for the Bang & Olufsen sound system with 14 loudspeakers, 705 watts and acoustic adaptation to background noise; and secondly, the innovation prize for the Audi AI traffic jam pilot in the new A8. The fourth generation of the luxury sedan is the first car in the world to enable conditional automated driving at Level 3 and, in specific situations, assumes the task of driving. While the traffic jam pilot starts, accelerates, steers and brakes, the driver can – depending on national regulations – watch a film on the 10.1-inch display in the center console, answer e-mails, write text messages, update their appointment calendar or read the news – a big relief in a traffic jam. In addition, Audi achieved second place with its voice recognition system in the “telephone integration” category, with the Audi connect SIM in the “entertainment/multimedia” category, with the predictive adaptive cruise control in the “convenience assistance systems” category, and with Audi pre sense city in the “safety assistance systems” category.
(September 2017)

“Golden Classic Car 2017”: first place for the NSU Ro 80
Readers of the trade magazine “Auto Bild Klassik” have spoken: In the voting for the “Golden Classic Car” awards, Audi has won first prize in the “sedan” category with the Ro 80 model of its former brand NSU. The luxury model had a clear lead with 33.6 percent of the votes. The NSU Ro 80 debuted in 1967 at the International Motor Show in Frankfurt. That same year it became the first German automobile to be named “Car of the Year” by an international jury. 

The Ro 80 set new standards in road handling, comfort, safety and performance. The futuristic, wedge-shaped lines of its body are still considered a milestone in automobile design even today. The model was produced from 1967 to 1977 in Neckarsulm. During this time, a total of 37,406 units rolled off the assembly line.
(October 2017)

Three Audi models win first prize in their class at “sport auto Award 2017”
For the 25th time, readers of “sport auto” have selected the sportiest production and tuning cars of the year. More than 13,000 participants voted in the “sport auto AWARD 2017.” There was a total of 234 models in 25 categories to choose from. Audi took top honors in three classes: The premium brand won with the Audi S1 (combined fuel consumption in l/100 km: 7.2 – 7.0;combined CO2 emissions in g/km: 168 – 162) in the “subcompact production cars,” was victorious with the Audi RS3 Sportback (combined fuel consumption in l/100 km: 8.4 – 8.3*; combined CO2 emissions in g/km: 192 – 189), in the “compact production cars” category, and prevailed with the Audi RS 6 Avant performance (combined fuel consumption in l/100 km: 9.6; combined CO2 emissions in g/km: 223) in the “production sedans/station wagons over 100,000 euros.” The Audi S3 Sedan (combined fuel consumption in l/100 km: 7.1 – 6.4;combined CO2 emissions in g/km: 163 – 148) achieved second place in the “production sedans/station wagons up to 50,000 euros.” Third place in the rankings of “production convertible/roadster up to 50,000 euros” went to the Audi TT Roadster 2.0 TFSI quattro (combined fuel consumption in l/100 km: 6.9 – 6.7; combined CO2 emissions in g/km: 158 – 154*). Audi also landed on the winner’s podium in the selection of the “motorsport: best GT3 class customer sport program” – with the Audi R8 LMS.
(October 2017)

“Annual Multimedia Award 2018”: Audi receives four prizes
The “Annual Multimedia Award” has been honoring digital projects with gold or silver since 1996. It highlights the trends in digital marketing as well as in multimedia design. Audi won silver in the “special digital formats” category with the virtual exhibit – the highest accolade in this category this year. HoloLens data glasses make it possible to experience technology at a whole new level. Complex situations can be shown directly on the car and explained using 3D animation that appears in the user’s field of vision. Silver also went to Audi magazine in the “website” category and the Audi Sport “Rodeo” brand book in the “web TV/video” category. Gold was awarded to the “Tool” Audi Design Manual – From monologue to dialogue.
(October 2017)

Business Insider: Audi MMI – virtual cockpit is the “Infotainment System of the Year 2017”
For the second time, Audi has been granted the “Infotainment System of the Year” title by Business Insider. The Audi MMI system impresses with a diverse range of audio functions, precise navigation via Google Maps, Bluetooth integration, Audi Connect 4G LTE connection and a wealth of apps. Also decisive for the win were the voice controls, which experts call state-of-the-art, and the intuitive as well as safe operation while driving. Many functions can be controlled with the multifunction steering wheel, along with the views in the Audi virtual cockpit. It transforms the analog instrument cluster intoadigital screenthat adapts to the customer’s wishes and needs. The driver can select between the traditional display and the infotainment mode. The navigation maps or telephone, radio and audio lists dominate here within a large window between the two round dials. The S models also have a sport mode, in which the tachometer is located at the center. The Audi virtual cockpit is available in many Audi models.
(November 2017)

ROBB REPORT LUXURY AWARD: Audi A8 wins in the “best production sedan” category
The German edition of ROBB REPORT magazine has awarded its first-ever “LUXURY AWARD 2018” for the best luxury car of the year. The prize for the “best production sedan” went to the Audi A8. Its combination of materials, design and innovative solutions won over the independent, international jury: “In a digital world in which time is becoming more and more of a luxury, autonomous mobility gives you a time advantage.” The experts praised the Audi AI traffic jam pilot for this reason. While the system does the driving, the driver can carry out other practical activities and use his or her time sensibly. A total of twelve awards were presented in six categories, including ten for new luxury cars and two to classic automobiles.
(November 2017)

Showered with international awards: multiple prizes in Australia and Brazil
Audi has received the “Car of the Year” car sales award in Australia for the Audi Q5 in the “best SUV over AU$50,000” category. The Audi A4 is the “best prestige car under AU$100,000.” The Audi Q7 won the Australian “Drive Car of the Year” competition in the “best luxury SUV over AU$80,000” class. The Audi A5 Sportback (combined fuel consumption in l/100 km: 7.7 – 4.1*; combined CO2 emissions in g/km:174 – 106*) won two prizes in Brazil: “Best imported car of Latin America” in the Americar Awards and “Best imported car” in the Car Awards Brazil 2018.
(November 2017)

“10Best Car of the Year” Audi RS 3 Sedan
Car and Driver honored the Audi RS 3 Sedan (combined fuel consumption in l/100 km: 8.4 – 8.3*; combined CO2 emissions in g/km: 191 – 188*) with the “10Best Car of the Year” award at the Los Angeles Auto Show. The experts praised the car’s outstanding performance and powerful design combined with its high functionality. The Audi RS 3 Sedan is powered by a 2.5 TFSI engine with a power output of 294 kW (400 hp). The compact RS model sprints from 0 to 100 km/h (62.1 mph) in 4.1 seconds. The unique sound of the five-cylinder unit intensifies an already emotionally charged driving experience.
(November 2017)

Press releases on other awards are available in the Audi MediaCenter:

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (

  • Fuel consumption and CO2 emission figures given in ranges depend on the tires/wheels used