Sven Schuwirth – Biography

Sven Schuwirth was born on December 28, 1972 in Pfullendorf. After studying business management and engineering at the Technical University of Berlin and the Haas School of Business at the University of California in Berkeley, he started his career at AUDI AG in 1999.

In 2004, he was appointed Head of Brand Development and Corporate Identity. In his position as Head of Brand Strategy, he was responsible for product, portfolio and communication strategy as of 2008. From 2009 to 2016, Schuwirth was Head of Brand Development and Digitalization. After that, he was responsible for Digital Business at AUDI AG.

In 2018, Sven Schuwirth moved to BMW AG as Head of Brand BMW.

At the beginning of 2019, he returned to AUDI AG to take charge of the newly established “Brand Audi, Digital Business and Customer Experience” division. 

2019 Audi Sport R8 LMS Cup with new incentives

Last year, four participants won the “Road to Spa” prize: Andrew Haryanto, Bhurit Bhirombhakdi, Yasser Shahin and Jeffrey Lee will contest the 24 Hours of Spa in an Audi R8 LMS, the world’s major GT3 race, on July 27 and 28, 2019. This year, the series continues this idea with a new aim: Three drivers will again be able to win a seat, now for the 10 Hours of Suzuka in 2020. This year’s winner of the GT4 classification will contest the Shanghai SIC endurance race in an Audi R8 LMS GT4, alongside two pros, in 2020.

All of the cup participants will again enjoy comprehensive media coverage this year, including live broadcasts of the races that were watched by a total of 45 million people last year. Naturally, the one-make cup will also be present on social media platforms, which are used by more than 1.2 million subscribers. The attractive calendar this year includes two continents. The season will again open in Australia. 270,000 spectators visited the street circuit in Adelaide last year. Subsequently, two circuits in China – Zhuhai and Shanghai – are on the calendar before the one-make cup will race as part of the supporting program of the 10 Hours of Suzuka in Japan. For the finale, the participants will travel to Sepang in Malaysia. 

2019 Audi Sport R8 LMS Cup calendar
March 02–03: Adelaide (AUS), rounds 1 and 2
May 04–05: Zhuhai (CN), rounds 3 and 4
June 01–02: Shanghai (CN), rounds 5 and 6
August 23–24: Suzuka (J), rounds 7 and 8
November 23–24: Sepang (MAL), rounds 9 and 10

– End –

Audi at the 2019 Geneva Motor Show

Chairman of the Audi Board of Management, Bram Schot: “We have set ourselves a clear goal – one in three new Audi vehicles sold will have electrified drive in 2025 already. Because we are pursuing a clear vision – we are committing ourselves to emission-free mobility.”

The first member of this new quartet of electric vehicles, the Audi e-tron*, will already be supplied to customers soon. The company will introduce the series-production version of its coupé equivalent, the Audi e-tron Sportback, later in 2019. Another electric car will be presented in a few weeks in China: the Audi Q2 L e-tron, which the first customers will also be able to take receipt of 2019. Two further series-production debuts will then follow in 2020: the Audi e-tron GT and Audi Q4 e-tron. Concept cars at the stand in Geneva provide a look at these two future models.

In addition, still in 2019, a brand plug-in offensive involving virtually all market segments will take place. New to the range are hybrid versions of the high-volume product lines Audi A6, A7, A8 and Q5 – they are also making their public debut at the Geneva Motor Show. Both of the established plug-in versions of the Audi A3 and Audi Q7 can also be available for order again – with revised technology – in 2019.

In the future, a total of four technical platforms and product families will be the foundation for offering electric vehicles in every segment from A to D. Close collaboration between the Technical Development of other Group brands leverages the synergies required for a broad, global range.

The Audi e-tron and e-tron Sportback use components from Audi’s modular longitudinal platform. This and numerous innovative technologies, primarily in the area of drive systems, are giving rise to a separate product family of e-SUVs with electric quattro all-wheel drive. Fast charging with up to 150 kW and a range suitable for long-distance journeys promise full everyday use.

Audi already presented the first member of another e-platform in 2018: The Audi e-tron GT concept showcar, a highly dynamic coupé with a low floor, made its debut at the Los Angeles Auto Show. The technology in this automobile was developed in collaboration with Porsche; the design and character of the e-tron GT concept are packed full of unmistakable Audi DNA.

Another joint project of the development departments at Audi and Porsche is the Premium Architecture Electrification (PPE). It will be the foundation for multiple Audi model families with all-electric drive covering the high-volume B through D segments. Both SUVs and classic body concepts are planned here with a low vehicle floor. A major strength of the PPE is that it was developed exclusively for electric drive. This offers advantages with respect to weight, the package and the proportions of the body.

Several Volkswagen Group brands are collaborating on the development of the modular electrification platform (MEB), which serves as the basis for a series of Audi e-models, particularly in the high-volume A segment.

AUDI AG will also greatly expand its range of plug-in hybrid automobiles. “In the future, virtually every market segment will include models powered by a combination of an electric motor and a combustion engine and that can be charged at an electric outlet,” says Chairman of the Board of Management Schot.

Fuel consumption of the models named above
(Fuel consumption and CO2 emission figures given in ranges depending on the equipment selected)

Audi e-tron:
Combined electrical consumption in kWh/100 km: 26.2–22.6 (WLTP); 24.6 – 23.7 (NEDC)
Combined CO2 emissions in g/km: 0

The Audi e-tron GT concept

The next electric Audi is being launched, following in the footsteps of the Audi e-tron* SUV and the Audi e-tron Sportback slated for 2019. This time with a flat-floor architecture that provides for exciting proportions and a low center of gravity. 434 kW (590 metric horsepower) ensures performance fit for a sports car. The torque is transferred to the wheels via the quattro permanent all-wheel drive with torque vectoring, as you would expect for such a dynamic Audi. The performance subsidiary Audi Sport GmbH is responsible for subsequently transforming the car into a volume-production model.

Inspiration drawn from the wind tunnel: design and body
Flat, wide and with a long wheelbase – those are the proportions of a classic Gran Turismo. And the Audi e-tron GT concept reflects these with its 4.96-meter length, 1.96-meter width and 1.38-meter height. The lightweight body of the four-door coupé is manufactured using a multi-material construction. Here you have a roof section made from carbon along with numerous aluminum components and supporting elements made from high-strength steel. The technology for this automobile was developed in close collaboration with Porsche. Design and character are packed full of unmistakable Audi DNA.

The gently sloping roofline of the e-tron GT concept that extends well into the rear echoes the Sportback layout that is the hallmark of the brand. This is, however, clearly taken forward into the future, pointing the way to the next evolutionary stage of the Audi design language. The cabin that tapers strongly toward the rear stands out compared with current Audi models. Wheel arches and shoulders are sculpted emphatically and, together with the flat floor that is unusual for an electric vehicle, visually underlines the low center of gravity and the dynamic potential of the Audi e-tron GT concept.

The broad lines and the numerous functional elements of the body as well as the air vents of the wheel arches and the solid rear diffuser emphasize its origins in the wind tunnel. A low drag coefficient that reduces fuel consumption and the low uplift visually characterize the design.

The sill area between the wheel arches has been drawn far outwards, creating a distinctive contrast with the cabin. The sill draws the eye to the underfloor area where the battery and thus the energy center of the Audi e-tron GT concept are located. Even the design of the wheels, each with five double spokes, visibly follows the function. Its dynamic design enables optimum ventilation of the brake disks and, at the same time, reduces air resistance. Shod with 285/30 size tires, the 22-inch wheels also make a clear statement when seen from the side.

The hallmark Audi Singleframe is located in the center of the front section. Compared with the two e-tron SUVs, its architecture is much more horizontal. The top half comes with a cover painted in body color. Its surface structure is reminiscent of the typical honeycomb pattern of the grille on the Audi RS models – a visual signal which characterizes the Audi e-tron GT concept as a future product of Audi Sport GmbH. 

Together with the targeted airflow of the body, large air inlets in the front effectively cool the assemblies, battery and brakes. The hood with its airflow on the surface echoes the brand’s two latest show cars, the Aicon and the PB18 e-tron. It is designed in such a way that the airflow hugs the body, thus reducing undesired swirl.

The arrow-shaped front section also emphasizes the matrix LED headlights with laser high beam, underscoring the dynamic presence of the Audi e-tron GT concept even while stationary. As already seen with the brand’s current Visions vehicles, the light is also animated here and welcomes the driver with a short function sequence, the wave of light that extends horizontally: a new visual signature that is set to find its way into volume production in future.

A light strip runs across the entire width of the rear. This strip dissipates at the outer edges, in the actual lighting units, into individual wedge-shaped LED segments. This architecture links the e-tron GT with the volume-production SUV e-tron, making both instantly recognizable even in the dark as Audi electric automobiles.

The new exterior color kinetic dust – a warm, dark color akin to titanium – comes across as practical without being “technoid” standoffish. Depending on the incidence and movement of the light, it provides significant contrast between the body surfaces. Matt, warm-tinted aluminum elements on the window slot trim and rims emphasize these effects even further.

Sustainable contemporary feel: the interior
Four doors, four seats and a 2.90-meter wheelbase – in the interior, the Audi e-tron GT concept provides a large amount of everyday usability, coupled with a superb quality feel. The functional center of the interior is located at the front left, visibly focused on the driver’s seat. The center console, the large touchscreen in the top section and the line from the door rail and cockpit frame the driver’s workplace, perfectly incorporating the driver ergonomically with the controls and the infotainment of the Audi e-tron GT. The center console and the freestanding instrument cluster seem to float. Light colors in the top section of the cockpit and the gradually darker gradation through to the floor area create the impression of clear width. Sport seats inspired by motor racing in both rows of seats provide optimum lateral support even while cornering at speed.

Both the screen of the central instrument and the touchscreen above the center console come with a black-panel look finish. They underscore the large, calm design of the interior with its predominantly horizontal basic architecture. Various layouts are available for the monitors to present the functions depending on the driver’s preference, including virtual instrument dials, easy-to-read navigation maps with information on the range, or various infotainment function menus. They are controlled via the touchscreen with tactile feedback.

With the concept car the designers have deliberately gone for the consistent use of sustainable materials – a clear statement of contemporary automotive design. Animal-based products are not used at all: The Audi e-tron GT concept comes with a vegan interior. Sophisticated, synthetic leather is used on the seats and other trim surfaces. Fabrics made from recycled fibers are used on the seat cushions as well as the armrests and on the center console. Microfiber material adorns the headlining and the trim of the window pillars. Even the deep-pile floor carpet is made from sustainable Econyl yarn, a recycled fiber made from used fishing nets.

With a total of two luggage compartments, the Audi e-tron GT concept draws on ample resources for a Gran Turismo. Here, it capitalizes on its conceptual advantage as an electric vehicle with compact drive units. The rear with its large tailgate offers up to 450 liters of luggage capacity. Under the hood, there is an extra 100 liters of capacity.

Performance and range: the drive
434 kilowatts (590 metric horsepower) of system power – that is an impressive figure for the potential of the all-electric drive. Separate electric motors are fitted to the front and rear axles. In both cases these are permanently excited synchronous motors. They put down the torque onto the road via all four driven wheels – naturally the new Audi e-tron GT concept is also a genuine quattro. An electric quattro to be precise, since there is no mechanical link between the front and rear axle. The electronic control system coordinates the drive between the axles as well as between left and right wheels. That means optimum traction and just the desired amount of slip.

In the future, the vehicle should accelerate from 0 to 100 km/h in around 3.5 seconds before going on to 200 km/h in just over 12 seconds. The top speed is regulated at 240 km/h to maximize the range.

The range of the concept car will be over 400 kilometers, determined according to the new WLTP standard. The required drive energy comes from a lithium-ion battery with an energy content of more than 90 kWh, which takes up the entire underfloor area between the front and rear axle with its flat design. The decisive advantage of this design is the car’s extremely low center of gravity – comparable with that of the Audi R8 – which in turn decisively benefits dynamic handling. All-wheel steering translates this into a perfect synthesis of sports car-like agility and precision, augmented by superb directional stability.

The recuperation system increases the range by up to 30 percent on Audi electric vehicles – this is essential even with such a sporty car as the Audi e-tron GT concept. The recuperation involves both the two electric motors and the electrohydraulically integrated brake control system. Different recuperation modes are combined: manual coasting recuperation using the shift paddles, automatic coasting recuperation via the predictive efficiency assist, and brake recuperation with smooth transition between electric and hydraulic deceleration. Up to 0.3 g, the Audi e-tron GT concept recuperates energy solely via the electric motors, without using the conventional brake – that covers over 90% of all decelerations.

Reducing charge times: 800-volt charging system
The battery in the Audi e-tron GT concept can be charged in several ways: using a cable which is connected behind the flap in the left front wing, or by means of contactless induction with Audi Wireless Charging. Here a charging pad with integral coil is installed permanently on the floor where the car is to be parked, and connected to the power supply. The alternating magnetic field induces an alternating voltage in the secondary coil fitted in the floor of the car, across the air gap. With a charging output of 11 kW the Audi e-tron GT concept can be fully charged conveniently overnight.

Wired charging is much faster as the four-door coupé is fitted with an 800-volt system. This substantially reduces charging times compared with conventional systems that are currently in use. Thus it takes around 20 minutes to recharge the battery to 80 percent of its capacity, once again providing a range of more than 320 kilometers (WLTP). The e-tron GT concept can, however, also be recharged at charging points with lower voltages, providing the driver with access to the entire charging network.

Fuel consumption of the models named above
(Fuel consumption and CO2 emission figures given in ranges depend on the equipment selected)

Audi e-tron:
Combined electrical consumption in kWh/100 km: 26.2–22.6 (WLTP); 24.6–23.7 (NEDC)
Combined CO2 emissions in g/km: 0

Homage to ten years of the V10 engine: the Audi R8 V10 Decennium

Right from the exterior design, the Audi R8 V10 Decennium makes its character abundantly clear. The special model is available as a coupé and painted in exclusive Daytona Gray, matt effect. The milled 20-inch wheels and the intake manifold of the 5.2 FSI engine are finished in matt bronze. The front spoiler, the side sills and the diffuser are painted in gloss black, supplemented by black Audi rings and badges on the exterior. The side blades and the exterior mirror housings are made from gloss carbon fiber. Alternatively, there is a choice of the exterior colors Daytona Gray, pearl effect; Suzuka Gray, metallic; Floret Silver, metallic; Mythos Black, metallic; Ascari Blue, metallic and Kemora Gray, metallic.

The interior of the Audi R8 V10 Decennium is also finished entirely in black, with the inlays in gloss carbon fiber adding highlights. The quilted rhombus pattern stitching on the sport seats is finished in gloss black; the contrasting stitching in a gloss copper tone. The selector lever and the steering wheel – with Alcantara rim and black 12 o’clock marking – feature copper-colored stitching, as do the center armrest, the door armrest and the door rail.

A “Decennium” logo adorns the center console, the doors, the inlays in the gloss carbon fiber door sill trims as well as the logo projector. The badge in the center console stands out visually from the gloss carbon fiber around it. It comes with a partially matt finish – a process patented by Audi. The surface of the material is roughed a few thousandths of a millimeter using a special powder. The door light projects the “Decennium” logo onto the ground, supplemented by the model’s sequential limited-edition number. As with all R8 variants, the Audi virtual cockpit and the MMI navigation plus come standard.

The naturally aspirated 5.2 FSI in its most powerful output rating forms the heart of the R8 V10 Decennium. With 456 kW (620 hp) and maximum torque of 580 Nm (427.8 lb-ft) it catapults the edition model from zero to 100 km/h (62.1 mph) in 3.1 seconds and on to a top speed of 331 km/h (205.7 mph). The Audi R8 V10 Decennium will be available from spring 2019 on and will cost 222.000 EUR in Germany, including an exclusive car cover with bronze-colored “Decennium” embroidery.

The new Audi R8 will go on sale to coincide with the edition model. The high-performance sports car has an even sharper exterior design; suspension and performance have been improved once again: The two naturally aspirated engines available for the volume-production model now develop 419 kW (570 hp) and 456 kW (620 hp). Modifications to the interior equipment round out the range of options. The price for the R8 Coupé V10 quattro is 166.000 EUR. The R8 Spyder V10 quattro starts at 179.000 EUR. The performance variants begin at 200.000 EUR for the Coupé and 213.000 EUR for the Spyder.

A decade of success: the V10 engine in the Audi R8
The V10 naturally aspirated engine found its way into the Audi R8 in two versions in early 2009 – with a displacement of 5.2 liters, direct injection and a maximum output of 386 kW (525 hp).