Save the date: online world premiere of the new Audi A3 Sportback

** The collective fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.

The Audi A3 gave rise to the segment of premium compacts in 1996. It is the most successful model of its class to date, having sold more than 5 million vehicles. Audi wants to continue this success story with the fourth generation of the A3. Systematic electrification is naturally an integral part of this. “Plug-in-hybrid models are a central element in our electric offensive,” says Bram Schot, Chairman of the Audi Board of Management. “We are offering a mild-hybrid and a plug-in-hybrid version of the A3 this year. This means that systematic electrification of our model range has now reached the compact class as well.”

To mark the online world premiere, Audi will transmit a roughly 10-minute long program to give potential customers an exclusive look. Moderator Tyron Ricketts will guide viewers through the event and offer a look at the brand’s electrical future with the presentation of the Audi e-tron S models. After the world premier has concluded, additional TV footage will be available at The following channels will transmit the event online:

Audi MediaTV: (German and English, link provided for embedding the live stream in other websites)

via smart TVs and Apple TV through the Audi MediaTV app

on the Facebook pages @Audi.AG and @AudiDE

on the YouTube channel @Audi

on Twitter @AudiOfficial

on the LinkedIn page @Audi AG

Consumption values of the models listed
(Fuel consumption, CO2 emission figures and efficiency classes given in ranges depend on the tire/wheel sets used)

Audi A3 Sportback
Combined fuel consumption in l/100 km (US mpg): 5.1–3.5 (46.1–67.2); Combined CO2 emissions in g/km (g/mi): 116–92 (186.7–148.1)

Capgemini and Audi plan to form a joint venture focused on SAP and Cloud services

Capgemini and Audi have a long-standing partnership in developing solutions for digital transformation for digital transformation and co-innovation. The new co-owned company will strengthen this collaboration and leverages their joint capabilities. Further details, including the name of the new company, will be disclosed in due course. 

About Capgemini
A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of almost 220,000 team members in more than 40 countries. The Group reported 2019 global revenues of EUR 14.1 billion.

Press contact Capgemini:
Achim Schreiber
Tel.: +49 69 9515-1281

About Audi
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 18 locations in 13 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2019, the Audi Group delivered to customers about 1.846 million automobiles of the Audi brand, 8,205 sports cars of the Lamborghini brand and 53,183 motorcycles of the Ducati brand. In the 2018 fiscal year, the premium carmaker generated revenue in the amount of €59.2 billion and an operating profit before special items of €4.7 billion. The company currently employs around 90,000 people worldwide, with more than 60,000 working in Germany. Audi focuses on sustainable products and technologies for the future of mobility.

Press contact Audi AG:
Lisa Niermann
Spokeswoman Finance and IT
Tel.: +49-841-89-982842

Arno Antlitz – Biography

Dr. Arno Antlitz was born on March 30, 1970, in Premich, Lower Franconia.

After studying industrial engineering with a specialization in mechanical engineering at the Technical University of Darmstadt, he earned his doctorate (Dr. rer. pol.) from the Otto Beisheim School of Management (WHU) in Koblenz, Germany.

In 1999, Dr. Arno Antlitz began his professional career at the management consultancy McKinsey&Company, Inc., where his last position was Associate Principal. His consulting focus was on strategy and organizational and cost optimization in the automotive and supply industry.

Antlitz joined Volkswagen Aktiengesellschaft in 2004 and assumed responsibility for global product controlling for the Volkswagen brand in 2005.

From January 2010, Antlitz was responsible for Controlling and Accounting on the Board of Management of the Volkswagen Passenger Cars brand. He played a key role in this position in the development and implementation of the pact for the future as well as in the turnaround plans in the regions.

Dr. Arno Antlitz has been a Member of the Board of Management of AUDI AG since March 1, 2020, and is responsible for Finance, China and Legal Affairs. 

Audi Short Film Award for “Genius Loci”

In “Genius Loci“ Reine, a young loner, wanders around the city at night. There is chaos everywhere: in her head and outside, in the big city. Things are taking on a life of their own. Young Reine is on the search, but she does not know what she is looking for. In delicate drawings and fluid animations, we see the world through her eyes and her perception becomes tangible.

After studying at the French animation school EMCA, Mérigeau went to the Irish animation studio Cartoon Saloon to work on two Oscar-nominated feature films. “Genius Loci” is the director’s second short film. “It was important for me to work on paper, since traditional drawing, unlike digital, requires concentration and a meditative approach in one’s gestures”, says Mérigeau when asked about the working process on “Genius Loci”. “It helps me maintain a direct, affective connection with the element I’m drawing.”

To mark the 70th anniversary of the Berlinale and its seventh season as a principal sponsor, Audi celebrated the diversity of artistic positions and open discourses together with trendsetting talents and international film greats such as Helen Mirren, Margaret Qualley, Johnny Depp and Salma Hayek. The purely electrical drives to the red carpet with the Audi e-tron* and the two new plug-in-hybrid models Audi A8 TFSI e* and A7 Sportback TFSI e* ensured that the stars of the international film industry made an exciting appearance. The new Audi e-tron Sportback* opened the red carpet of the Berlin International Film Festival and used its new digital matrix LED headlights to project a video clip onto a screen as an act of homage to mark the 70th anniversary.

The Berlin International Film Festival awards the Audi Short Film Award in the Berlinale Shorts section. In addition to the Golden and the Silver Bears, this award is one of the most coveted awards at the 70th Berlin International Film Festival for short films. With a value of €20,000, the award is among the most valuable worldwide for short film prizes. “The short film is a defiant form, one that offers a particularly high level of artistic freedom. We are fascinated by this principle of short films as freedom plays an important role at Audi as well – particularly when it comes to innovations for the future of mobility,” says Hubert Link, Head of Marketing Germany at AUDI AG.

A total of 24 films from 18 countries, curated by the new Head of Berlinale Shorts, Anna Henckel-Donnersmarck, were evaluated by the International Short Film Jury, consisting of Réka Bucsi (Hungary), Fatma Çolakoğlu (Turkey) and Lemohang Jeremiah Mosese (Lesotho). “United in a desire for freedom and innovation, Audi and the short film form an ideal alliance in the Berlinale Shorts competition,” says Anna Henckel-Donnersmarck. Different works that received the Audi Short Film Award in previous years formed part of the Berlinale Open House Program 2020. These included “Planet ∑” by Momoko Seto (2015), “Solar Walk” by Réka Bucsi (2018) and “Rise” by Bárbara Wagner and Benjamin de Burca (2019), which once again exhibited their power in an unusual setting.

In the public, free-of-charge cultural program Berlinale Open House, Audi showcased additional wide-ranging discussions, interviews, workshops and concerts together with the Berlinale. “The Audi Berlinale Lounge is a place for exchanging ideas on a wide range of topics and an important festival meeting point, directly beside the Berlinale Palast with an excellent view of the red carpet,” says Mariette Rissenbeek, the new Executive Director of the Berlin International Film Festival. Almost 15,000 guests attended the program events in the Audi Berlinale Lounge. Among them were Zeit Online editor Matthias Kalle as well as Birgit Heidsiek from Green Film Shooting and outstanding artists such as Leopold. The Audi Denkwerkstatt Berlin, together with Martin Eyerer, CIO Factory Berlin, and other pioneering thinkers, focused on the further development of prototypes in film and mobility. The issue of sustainability was presented by the UN climate ambassador and Audi formula E race driver Lucas di Grassi and discussed with the public. In addition, the Berlinale Lounge Nights provided the perfect way to round off the event-filled days at the festival.

Consumption values of the models listed
Fuel consumption and CO2 emission figures given in ranges depend on the tires/wheels used as well as the selected equipment.

Audi e-tron:
Combined electric power consumption in kWh/100 km: 24.3–21; Combined CO2 emissions in g/km: 0

Audi e-tron Sportback:
Combined electric power consumption in kWh/100 km: 23.9–20.6; Combined CO2 emissions in g/km: 0

Audi A8 TFSI e:
Combined fuel consumption in l/100 km (US mpg): 2.6–2.5 (90.5–94.1); Current consumption combined in kWh/100km: 21.2–20.8; Combined CO2 emissions in g/km (g/mi): 60–57 (96.7–91.7)

Audi A7 Sportback TFSI e:
Combined fuel consumption in l/100 km (US mpg): 2.1–1.8 (112.0–130.7); Combined electric power consumption in kWh/100 km*: 18.1–16.6; Combined CO2 emissions in g/km (g/mi)*: 48–44 (77.2–70.8)

Decent score for Audi in Marrakesh

As the third-fastest driver of the first qualifying group, di Grassi had to settle for 13th on the grid, the best driver of an Audi e-tron FE06. In the race, the 2016/2017 Formula E Champion once again showed strong fighting spirit. With spectacular overtaking maneuvers, the Audi driver made up a total of seven places. On the final lap, he passed the Porsche of André Lotterer, who had started from 3rd on the grid.

“Thank you to the entire team, my car was really good in the race,” said Lucas di Grassi. “More is not possible at the moment with our package from such a starting position. The competition in Formula E is too strong for that.”

Teammate Daniel Abt fought against unpredictable car balance in free practice and in qualifying. As a result, the team changed the complete rear end of his Audi e-tron FE06 for the race and the German moved from 18th on the grid to finish in 14th. “Nevertheless, it was an extremely frustrating race,” said Abt. “We simply did not have pace here.”

“It’s obvious that we have some work to do,” said Team Principal Allan McNish. “Fortunately, we have some time until the next race to think about how we can improve. Daniel already had problems in qualifying. At least we scored some points with Lucas and defended 5th place in the drivers’ championship.”

Last year’s winner Sam Bird scored one point for Audi customer team Envision Virgin Racing in 10th position. Teammate Robin Frijns had to start the race from the penultimate row of the grid after touching a wall in qualifying. The Dutchman made up ten positions and finished twelfth.