Audi Service App – Convenience at your fingertips

Audi Service App – Convenience at your fingertips

The new Audi Service App, upgraded with a new user interface for user-friendliness and convenience all within the app.

With an integrated system, you can now book your service appointments in real-time and get live updates on the go.

Download the Audi Service App today.
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Tobias Schmidt-Reintjes – Biography

Dr. Tobias Schmidt-Reintjes was born in Würzburg in 1972.

After completing training as a banker, he studied Business Administration at the University of Regensburg with a focus on finance and strategic management. At the same time, he completed a trainee program to become a branch manager for Commerzbank AG for private and corporate customer business in Germany.

He began his professional career in Frankfurt as a consultant in the area of Mergers & Acquisitions.

In 2003, Dr. Tobias Schmidt-Reintjes moved to BMW Financial Services, where his responsibilities included risk and resource controlling. Other responsible positions in his career included Head of Human Resources Strategy, Head of Controlling for the BMW Group and, most recently, Head of Global Sales Planning and Sales Steering. 

Dr. Tobias Schmidt-Reintjes assumed the Central Sales Planning and Steering function at AUDI AG on October 1, 2020. He has also been responsible for steering the Marketing and Sales division on an interim basis since October 6, 2020.

Audi Anniversary Dates 2021

In August 1969, Auto Union GmbH, Ingolstadt, and NSU Motorenwerke AG, Neckarsulm, merged to form Audi NSU Auto Union AG. The model range of the new corporation was characterized by great technical diversity. In 1971, Hans Bauer, who worked in the Audi NSU advertising department, thought about how this diversity could be communicated as a competitive advantage. The result was as simple as it was brilliant: Vorsprung durch Technik! The Audi advertising slogan, which is now famous the world over, first appeared in a double-page Audi NSU advertisement in January 1971. From 1982, “Vorsprung durch Technik” was consistently used in connection with the Audi oval. And in international advertising, for example in the UK or the USA, the slogan was often used in German.

A technical innovation which could be said to have anticipated “Vorsprung durch Technik“ was the presentation of the DKW F1 ninety years ago, the first in a major series of German cars with front-wheel drive. The DKW F models formed the backbone of Auto Union AG, the predecessor of Audi, before World War Two. Almost 270,000 were produced before the Audi factory in Zwickau stopped production due to the war.Sixty-five years ago, Auto Union GmbH first delivered the DKW off-road vehicle to the newly established German armed forces, the Deutsche Bundeswehr – a major order that was to secure the future for the company and the Ingolstadt works. Thirty years ago, the presentation of the Audi Cabriolet finally established the brand with the four rings as a maker of sports vehicles. 71,510 cars were sold to customers. AUDI AG can also look back on a proud motorcycle history, as pre-war motor racing victories show. Eighty-five years ago, the Four Rings not only won several German championships, but also two world vice championships, awarded to Ewald Kluge and H.P. Müller, and on top of that DKW motorcycles also set fourteen new world records.

A complete overview can be found in the digital anniversary booklet online in the Audi MediaCenter.

Audi Tradition and Auto Union GmbH under new management

Thomas Frank, born in 1957, has been working for AUDI AG since 1991. He began building up the newly formed department of Audi Tradition in 1999, which he will lead up until his entry into retirement. In his time, he saw the construction of the Audi museum mobile, which opened 20 years ago. The historical department of the company became a figurehead of the four rings, which also went hand in hand with a new historical awareness of the Audi workforce.

The historical significance of the Ingolstadt-based automobile company with over 120 years of history was clearly recorded and supported by numerous activities in his more than 20 years of employment. In addition to setting up a professional company archive, these activities also included his conscientious research, which enabled many book projects and serves as a qualified knowledge base for specialists all around the world.

Detailed restorations to prominent historical automobiles from our own history reflect the appreciation in the classic car scene. Thomas Frank and his team also made intense preparations for various events and supported them strongly – whether historical automobile events inside and outside of Germany, special exhibits in the Audi museum mobile, or even the annual model car market, which developed into the largest in southern Germany.

The establishment of a replacement parts supply for the proud owners of classic and modern classic cars with the four rings on their grille was also accomplished masterfully. The inventory of historical exhibits in the depot, “the hallowed halls,” saw a massive increase in Thomas Frank’s time: from 140 automobiles in 1999 to 690 today. The number of historical motorcycles grew from 50 to 200.

Anton Poll, Advisory Board Chair of Auto Union GmbH, praised Thomas Frank’s passionate work: “Thomas Frank was the face of Audi Tradition for many years. He represented AUDI AG to the public in the best possible way and made an outstanding contribution to the awareness of our history. We wish him all the best for his well-earned retirement.”

On January 1, 2021, Stefan Trauf will become the new head of Audi Tradition and the Managing Director of Auto Union GmbH. The business graduate was born in 1972 in Ingolstadt and has been working for the brand with the four rings since 2001. The financial expert has led Corporate Risk Management at AUDI AG in the last five years. At Auto Union GmbH, Stefan Trauf has been the authorized representative since 2015 and the Chief Financial Officer (CFO) since 2019.

Efficiency – charging comfort – everyday usability: the plug-in hybrids from Audi

Audi is now offering its PHEV models (PHEV = plug-in hybrid vehicle) in seven product lines. After the large A6, A7 Sportback, A8, and Q7 models, the offering became available to the compact class with the new A3 Sportback in the summer of 2020. The Audi Q8 followed in the fall. The Q3 and Q3 Sportback are the most recent plug-in hybrid models. The compact SUVs constitute the new entry into the world of electrified Q models. All current plug-in hybrid models from Audi carry the “TFSI e” abbreviation.

Intelligent drive management system: driving modes and recuperation

The first aspect of the target triangle in the development work for the PHEV models stands for a confident driving experience. The drive concept of the PHEVs provides great efficiency and high recuperation power. As a result, a large portion of everyday journeys can be covered on purely electric power and with zero local emissions. At low speeds, what is known as the Acoustic Vehicle Alert System generates the legally prescribed e‑sound.

In “Auto Hybrid” mode, which is the main operating mode, the TFSI and the electric motor divide up the work intelligently and with maximum efficiency, using fully electric power at low speeds, predominantly the TFSI engine at higher speeds, and often a combination of the two. The electric motor provides support when accelerating or wherever there is a high load requirement. When the driver depresses the accelerator firmly, the interplay between the electric motor and the gasoline engine creates a powerful boost. When accelerating from low rotational speeds, for example, the electric motor bridges the tenths of a second that the turbocharger needs to build up pressure. When driving at consistent rotational speeds, it sometimes functions as an alternator, thereby shifting the load point of the TFSI to operating ranges with higher efficiency.

The predictive operating strategy helps with consumption reduction and recuperation in driving operation. In hybrid mode and when route guidance is activated, it controls the powertrain in such a way that the battery charge is distributed intelligently across the entire driving route. It evaluates data from the navigation system, sensors, and assist systems continuously. The predictive operating strategy takes real-time events such as traffic jams or dense city traffic into account and adapts its calculations to the driver’s style. Based on this information, it calculates a rough plan for the journey.

At the same time, it prepares a fine plan for short distances, working together closely with the predictive efficiency assist (PEA). The PEA uses the data of the on-board sensors to identify upcoming town signs, intersections, speed limits, and vehicles driving in front.

Hybrid mode integrates two further modes that the driver can activate in the MMI operating system. If the driver selects “Battery hold,” the current state of charge of the battery is maintained in order to save energy for driving with purely electric power in an urban environment later on, for example. In “Battery charge” mode, the battery is charged while driving so that more energy is ultimately available for driving with purely electric power later on, for example in urban areas. Drivers can use the EV button to prioritize driving with fully electric power.

As soon as the driver takes their foot off the accelerator pedal, the hybrid management system and the predictive efficiency assist jointly decide between the two possibilities of letting the models coast with deactivated drive or decelerating them – like in the case of the A3 and Q8 – via the electric motor and recuperating. When the automatic transmission is in S gear, all models go into distinctive coasting recuperation.

The electric motor performs brake operations up to around 0.3 g alone – i.e. the vast majority of decelerations in everyday driving – and recovers energy. Only when the driver depresses the brake pedal more heavily do the hydraulic wheel brakes come into play as well, activated by an electric brake booster. The transition is almost unnoticeable and is referred to as brake blending. The brake pedal always provides excellent feedback and can be modulated precisely. Recuperation remains active. While braking, the A3 TFSI e and the Q3 TFSI e recover up to 40 kW of energy; the Q8 TFSI e quattro recovers up to 80 kW.

Special displays inform the driver about the activity of the drive. Aside from the current system output being demanded, the digital instrument cluster displays the Audi drive select mode and drive mode, as well as the state of charge of the battery. It also shows the electric range and total range. The central MMI display visualizes the flow of energy as well as the portion of the distance driven using the combustion engine and the electric motor. 

Convenient charging management at home and on the road

The second aspect of the target triangle of Audi development is charging management. The PHEVs in the compact class charge with 2.9 kW and 3.6 kW, respectively, while the medium-size class and full-size class models charge with up to 7.4 kW. For example, it takes between two-and-a-half and four-and-a-half hours to charge the battery using an industrial power socket. Due to their greater electric consumption, the larger classes have a bigger battery and consequently a higher charging capacity.

Most PHEV customers charge their vehicles once or twice a day, usually in their own garage in the evenings or at work. If desired, they can use certified Volkswagen Naturstrom at home, which is generated from 100-percent-renewable energy sources.

According to a study conducted by the German Federal Ministry of Transport and Digital Infrastructure, 95 percent of all private journeys in Germany are less than 50 kilometers (31.1 mi) long, and 99 percent are less than 100 kilometers (62.1 mi) long. This means that the Audi plug-in hybrid models cover the common customer profile. The Q8 55 TFSI e covers up to 59 kilometers (36.7 mi) on fully electric power in the NEDC, and the Q3 and Q3 Sportback 45 TFSI e cover up to 61 kilometers (37.9 mi). The compact A3 Sportback 40 TFSI e can drive up to 78 kilometers (48.5 mi) with zero local emissions. 

The e-tron Charging Service from Audi ensures convenient charging while on the road. With just one card, it grants access to around 155,000 AC charging points in 26 European countries. All plug-in hybrid models from Audi come with two cables as standard: the compact charging system with a cable for domestic and industrial power sockets and a mode 3 cable with a type 2 plug for public charging terminals.

The myAudi app makes everyday life even more convenient by allowing customers to use the Audi connect services on their smartphones. Customers can check the battery and range status remotely, start charging processes, program the charge timer, and access the charge and consumption statistics. The app and the car display the charging stations at the current location as well as the destination. The app can also be used to heat or cool the car before setting off. Customers can preserve the vehicle’s electric range by using electricity from an electric outlet for this. Depending on the how they are equipped, they can also activate heating of the steering wheel, seats, mirror, windshield, and rear window as well as the seat ventilation via the pre-entry climate control.

Make room: high everyday usability

The third aspect in the target triangle is everyday usability. This initially arises from the first two matters of frequent electric operation and straightforward charging management. However, a decent amount of space for passengers and luggage as well as a high level of variability for everyday and leisure-related tasks are equally important. The lithium-ion battery of the plug-in hybrid models features a space-saving and compact design and is integrated in the vehicle structure. Its installation position is based on the technology platform: In the PHEV models with a longitudinally mounted engine (MLB), it is located below the luggage compartment. In the models with a transverse engine (MQB), it is positioned in front of the rear axle, and the fuel tank is located below the trunk. Although the loading floor is raised slightly as compared to the conventional models, it does not feature a step. This creates an even surface with no restrictions when it comes to loading the vehicle. A trailer hitch – usually with the same towing capacity as the conventional counterpart – is continuously available, with the exception of the A8 TFSI e.

Suitable for every model: the technology components

Audi has designed its PHEV models, with both longitudinally and transverse mounted engines, as parallel hybrids. A gasoline engine always serves as the combustion engine. In the compact A3 Sportback Q3, and Q3 Sportback models, it is a 1.4 TFSI with an output of 110 kW (150 PS). The plug-in hybrids from the A6 and A7 Sportback product lines use the 2.0 TFSI with 185 kW (252 PS). The Q8, A8 and Q7are powered by the 3.0 TFSI, which outputs 250 kW (340 PS).

The electric motor is a permanently excited synchronous machine (PSM) that outputs between 80 and 100 kW depending on the model. It is integrated in the housing of the automatic transmission, where it forms what is known as the hybrid module together with the separating clutch, which connects the TFSI engine with the drivetrain. An electric oil pump in the automatic transmission ensures oil supply and therefore gear changes even when the TFSI is deactivated.

In terms of power transmission, the plug-in hybrids demonstrate the technological bandwidth of Audi. In the compact models, a six-speed S tronic sends the drive force to the front wheels. The full-size and luxury class models, which have longitudinally mounted engines, are equipped with either a seven-speed S tronic or an eight-speed tiptronic, and quattro drive comes as standard. The A6 and A7 Sportback feature the quattro with ultra technology, i.e. automatically engaging rear-axle drive. The A8, Q7, and Q8 have a permanent quattro drive with a purely mechanical center differential.

Depending on the model, the lithium-ion battery stores between 13.0 and 17.9 kWh of energy. In the compact models and the Q8 TFSI e quattro, it integrates prismatic cells in a fixed housing. The cooling circuit of the battery is connected to the low-temperature circuit, which supplies the electric motor and the power electronics. This improves the efficiency of the electric motor and ensures longer battery availability at high loads and high outside temperatures.

Up to seven driving profiles: Audi drive select as standard

The Audi drive select system comes as standard in all PHEV models with the four rings. Depending on the model, it offers up to seven driving profiles that the driver can select in the MMI system: comfort, efficiency, auto, dynamic, individual, offroad, and allroad. Audi drive select influences the setup of the drive, automatic transmission, steering, and suspension, as well as various optional systems, such as the air suspension. Depending on the setting, the interaction between the systems also changes, for example the thresholds from which both drives work together or the electric motor supplies the boost and thus the maximum torque.

Attractive: subsidy for the technology

In addition to all these technological strengths, these models are also made economically attractive to customers in Germany. When purchasing a new car, they are entitled to a subsidy of EUR 5,625 or EUR 6,750 (depending on the base price) for most models. As company cars, the PHEV models are taxed at a flat rate of 0.5% of the gross list price.

Additional information is available at Audi Mediacenter: