Audi e-tron – Everything you need to know about Audi’s fully electric models

Audi e-tron - Everything you need to know about Audi's fully electric models

A new era of electric is here. Meet the Audi e-tron and e-tron Sportback, the first electric SUVs built with the Audi DNA.

Discover everything you need to know about the e-tron model line-up, as well as electric vehicle ownership in Singapore- frequently asked questions answered as well as things you didn’t know revealed right here.


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Audi ends 2020 with the most successful quarter in the company’s history

“Thanks to an extremely strong performance internationally by our team, around the middle of last year we emerged from the first wave of corona. Following a strong third quarter, this made a major contribution to the successful final push in 2020,” says Hildegard Wortmann, Board Member for Sales and Marketing at AUDI AG. “The global situation continues to be challenging at present. Nevertheless, for 2021 we have set ourselves ambitious targets, aim to achieve continued growth, and view the future with optimism.”

Through the expansion of digital sales and service offerings, for example Audi Live consultation, the Four Rings brand has reacted flexibly and successfully to the challenges of the corona pandemic. Ongoing digitalization of sales and experience gained during the first wave of coronavirus in spring have contributed strongly to Audi ending 2020 with the most successful quarter-year in the company’s history.

AUDI AG is continuing its transformation into a provider of sustainable premium mobility and is by some distance the biggest maker of electric vehicles among the three German premium brands. The successful Audi e-tron model (including the Audi e-tron Sportback) registered a significant increase in demand last year, with growth of 79.5 percent (47,324 cars) compared with the previous year. The Audi e-tron is the global top seller among electric vehicles made by German premium manufacturers. In Norway it is even the best-selling of all models. In Germany the Audi e-tron (including the Audi e-tron Sportback) was able to more than double its sales volume in the final quarter in comparison with the previous year.

In respect of other models in the range, Audi increased deliveries especially for the Audi Q3 (+18.1% in comparison to the previous year) and the Audi A6 (+11.8%). The high-performance models from Audi Sport were also extremely popular with customers: More than 29,300 cars delivered in 2020 marks a new best, and a clear increase of 16.1 percent compared with the previous year.

In China Audi supplied more cars to customers last year than ever before. A total of 727,358 automobiles represents a rise of 5.4 percent. The fourth quarter, too, was more successful than any previous period, with 214,467 cars supplied (+7.7%). In the largest market for the Four Rings, rapid economic recovery and high demand for individual mobility led to new record figures. The development was especially positive for the Audi Q2 (+33.8%), the Audi A6 (+41.1%), the Audi A7 (+142.1%), and the Audi A8 (+13.8%).

In the USA 186,620 deliveries of new cars represented a fall of -16.7 percent year on year. Strong consumer demand and the upward trend towards the close of the year demonstrate that the outlook for 2021 is favorable, however. Rising demand can be seen in the SUV segment above all: the share of SUVs in 2020 was 66 percent, and in the fourth quarter it rose to as much as 74 percent. Significant impulses came in the year as a whole from the Audi Q3 (+83.9%) and the Audi e-tron (+10%). In the final quarter the sales performance of the Audi Q5 (+15%) and the Audi Q8 (+11%) was particularly strong.

In Europe, car deliveries declined in 2020 by 19.5 percent to 619,723 units. Nevertheless, the trend was positive for the Audi e-tron (+80.6%, including the Audi e-tron Sportback) and the Audi Q7 (+6.3%). In the fourth quarter an upwards trend was already evident again, despite increasing restrictions resulting from the coronavirus pandemic: the delivery of 178,891 cars between October and December was a rise of 2.5 percent compared to the previous year. In Germany the company supplied 214,427 cars to customers (-21.1%). In Audi’s home market, demand rose clearly again in the fourth quarter: 61,231 vehicles delivered represented a rise of 9.2 percent.

Vehicles delivered by AUDI AG




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Chinese Mainland + Hong Kong




Note for media editors: the financial results for the 2020 business year will be presented at the digital annual press conference on 18 March 2021.

Audi is the first car manufacturer to be awarded the Chain of Custody – the certificate of the Aluminium Stewardship Initiative

The Aluminium Stewardship Initiative takes account of business ethics, ecology and social criteria across the entire aluminum value chain in order to achieve constant improvements. The focus is on the efficient and economical use of the material, in order to save valuable resources and limit the demand for primary aluminum. Furthermore, the environmental impact of the extraction of bauxite and processing of the material is to be reduced. The ASI also puts the spotlight on the people who are part of the aluminum supply chain. Its members are responsible for, among other things, respecting human rights across the value chain, and they work to produce joint solutions and measure for complying with these rights. For example, representatives of indigenous peoples who live close to the bauxite mines are an established part of the organizational structure of the ASI. A dialog with labor union representatives also plays an important part. 

The supply chain for aluminum comprises several pre-suppliers stages. The processes of implementing ASI standards at all levels and monitoring compliance with them are correspondingly complex. Dirk Gross-Loheide, Board Member for Procurement and IT at AUDI AG, says “We are responsible for all of the people who are part of our supply chain. To future generations we owe respectful treatment of natural resources. Membership of the Aluminium Stewardship Initiative is of enormous help to us in living up to this responsibility. Resource efficiency is the key to an industry that is fit for the future.” 

The importance of aluminum for Audi 

Since the 1990s aluminum has been in use at Audi as a key material for bodywork and chassis systems. In the context of the Aluminum Closed Loop, the company contributes to usage of this energy-intensive material in the most efficient possible way. The scrap that arises in press plants is sorted and returned to the suppliers. These suppliers can use the valuable secondary material for producing new sheet aluminum and therefore require less primary aluminum. The Chain of Custody certificate of the ASI attests that the Audi press plants process correctly sorts and tracks certified material – and in consequence the seal of quality is also maintained for the scrap. In 2017 this Aluminum Closed Loop was initiated at the Neckarsulm site, and in 2020 the press plant in Ingolstadt followed. From 2021 onwards the Audi site at Győr will apply the procedure. In terms of the carbon balance, in 2019 alone approximately 150,000 tonnes of CO2 emissions were avoided in this way. 

Audi and the Aluminium Stewardship Initiative: cooperation since 2013

Since 2013 Audi has taken part in the Aluminium Stewardship Initiative, which now has 143 members in the aluminum industry. The common aim of the stakeholders is to make aluminum production as sustainable as possible and to achieve greater transparency in the aluminum sector. In 2018 Audi was the world’s first automobile maker to be awarded the Performance Standard certificate of the ASI. This is an attestation by the Initiative that Audi sustainably manufactures and assembles the aluminum components of the battery housing for the Audi e-tron series according to the requirements of the ASI. For this purpose, independent inspectors carried out audits at the sites in Győr, Neckarsulm and Brussels. The next step is now the supply of the material between the process partners in accordance with the regulations. At the end of 2020 Audi received the seal of approval of the ASI for the process chain of aluminum at the Ingolstadt and Neckarsulm sites, and more sites are already scheduled to follow in 2021. 

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