Save the date: the online world premiere of the Audi Q4 e-tron

The Audi Q4 e-tron is the first all-electric SUV of the Four Rings brand in the compact-car segment, combining pioneering design, cutting-edge display technologies and outstanding spaciousness. In this way Audi is consistently pressing ahead with its offensive for electrification. The world premiere will take place on 14 April 2021 as part of a digital event.
read on

Sustainable and digital: Audi opens a new flagship store in Munich

AUDI AG is expanding its sustainable and digital retail services with dealerships. In the Trudering district of Munich, the Four Rings brand has opened a new pilot outlet that makes the brand experience even more attractive for visitors and customers. The Audi Progressive Retail concept can be extended to other Audi partner outlets.
read on

Anticipation for Formula E in Italy: new circuit, two races and high expectations

Formula E is coming to Europe and returning to the heart of the Italian capital Rome: on April 10 and 11, Formula E will hold two races in the metropolis. After the opening two races in Diriyah at the end of February, Lucas di Grassi and René Rast now want to claim the first trophies for their Audi Sport ABT Schaeffler team.
read on

Road to Dakar: Audi electrifies the desert

Audi has made important steps on the way to its debut in the famous Dakar Rally in January 2022. The concept of the innovative prototype for the world’s toughest cross-country rally has almost been concluded. The first tests are planned for the middle of the year. Project management for the company’s factory motorsport commitments has been taken over by Andreas Roos, who was most recently responsible for the successful DTM program at Audi Sport.
read on