Month: March 2023

The traditional NSU brand, celebrating its 150th anniversary in 2023, represents transformation. This is best exemplified in the 1950s by the compact NSU Prinz. In 1955, NSU was the largest employer in the Neckarsulm region and the industry leader as the world’s largest manufacturer of two-wheeled vehicles. But demand for motorcycles was in decline: As prosperity grew, so did people’s desire for a “roof over their heads” – they wanted to drive cars. So NSU reinvented itself, launching a successful comeback as a car manufacturer with the NSU Prinz in 1958. In this first episode of the history of NSU, Audi Tradition presents “the Prince”.
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Audi Sport is partner of the Ducati factory team in MotoGP, the premier class of motorcycle racing. Starting with the season opener at Portimão (Portugal) this weekend, the two Desmosedici GP of reigning world champion Francesco Bagnaia and his teammate Enea Bastianini will compete with the red rhombus. At Audi, it stands for the high-performance models of Audi Sport GmbH.
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Audi has completely redesigned its pavilion in the Autostadt Wolfsburg and converted it into the only permanent location for the Audi House of Progress exhibition concept. Now, the brand’s new experience center is opening its doors. Audi is bringing its four brand values of digitalization, design, performance, and sustainability to life for the site’s visitors. The Audi House of Progress concept offers them space to connect with the Audi brand and get to know the company, its products, and its values. The result is direct contact between people and brand. The locations are not sales outlets. On the contrary, they make the Audi spirit accessible through direct involvement with relevant content and products.
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The partnership between AUDI AG and ERC Ingolstadt is going into overtime: The premium car manufacturer and the Ingolstadt ice hockey club have once again renewed their cooperation for the long term. Audi’s commitment to support the club goes beyond the German Ice Hockey League (DEL) professional team itself, extending to the club’s junior program and the ERC women’s team. In this way, Audi is again renewing its commitment to the region by promoting a diverse program of sports and culture.
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Audi Sport customer racing will be taking part in the 2023 Nürburgring 24 Hours with the experience of three Audi Sport Teams – Car Collection, Land and Scherer PHX – to fight for its seventh overall victory. Twelve Audi Sport drivers will be supporting the Audi Sport Teams, as well as the additional private GT3 entries from customers that are strengthening the line-up. The 51st edition of the race will take place from May 18–21, 2023.
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