Month: April 2023

Audi has made history at the 24 Hours of Le Mans with 13 wins in 18 years. In 2023, the classic endurance race on the Sarthe is celebrating its hundredth anniversary, and Audi Tradition is fittingly releasing a book for the occasion. At 320 pages, “Audi at Le Mans” offers previously unpublished images and extensive insights into the four rings’ success story in this tradition-steeped race. The book is being published by Delius Klasing Verlag. In addition to chapters on each race, it contains forays into technological milestones, exciting background information and a comprehensive statistics section. At 6:30 p.m. on Tuesday, May 9, the authors will introduce Edition Audi Tradition’s latest title at the Audi museum mobile in Ingolstadt, where they’ll be happy to sign books. Registration is required, and admission is free.
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The Better Future Conference saw Markus Duesmann share his take on future mobility topics. The session with the AUDI AG CEO focused on how Audi is driving sustainable mobility and systematically transitioning to e-mobility. At the invitation of the German newspaper WELT, Duesmann joined the event, which attracts decision-makers from politics, business and society, via video call. The event was taking place for the sixth time. The key take-aways at a glance:
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With 29 overall titles and 72 additional class titles since 2017, the Audi RS 3 LMS is one of the most successful models in the Audi Sport customer racing program. The touring car won the worldwide “TCR Model of the Year” award three times alone. In the past five years, the entry-level touring car has been a permanent fixture in the top field with 17 individual victories in the WTCR – FIA World Touring Car Cup. Now, a new global series for TCR race cars will follow in 2023 with the Kumho TCR World Tour. Audi Sport Team Comtoyou team will contest this competition with two Audi RS 3 LMS cars for a top-class driver line-up.
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Even the name is special: Ro 80 – Ro stands for rotary piston, and 80 is the type designation. When first unveiled at the IAA International Motor Show in September 1967, the NSU Ro 80 astonished the automotive world. NSU connoisseur Klaus Arth described it this way: “Many visitors don’t know what to admire first. The futuristic shape, the extravagant drive, or both”. The car inspired the public but did not result in a sales hit, so the last NSU Ro 80 rolled off the production line in April 1977. In this second episode of the series on the history of NSU, Audi Tradition presents this model.
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Audi’s customer teams, which started the new season in Thailand and New Zealand as defending champions, celebrated a perfect start with their victories. The three other race cars from the current Audi Sport customer racing model program contributed to the brand’s track record with many other top results.
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