Dakar Rally 2024: Team Audi Sport ahead of a great challenge

The Audi RS Q e-tron faces its third Dakar Rally. Team Audi Sport has optimized the pioneering rally prototype, that has an electric drivetrain, a high-voltage battery and an energy converter, in meticulous detail for the toughest rally of the year. The three driver crews of Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, and Carlos Sainz/Lucas Cruz are facing the most difficult task of the year with optimism, but also respect.
read on

Audi customer teams win almost 90 titles worldwide

Audi Sport customer racing can look back on a strong season: customer teams on five continents have clinched almost 300 race victories and 87 titles for the brand since January. These successes are spread across the Audi RS 3 LMS touring car and the Audi R8 LMS in the GT4, GT2 and GT3 variants. In the penultimate calendar week of the 2023 season, a worldwide award in a touring car category rounded off Audi Sport customer racing’s record.
read on

Record-breaking aerodynamics in ‘flying lawn chairs’, Blue Whales, and Dolphins from NSU

The NSU Rennfox Dolphin, and Rennmax Blue Whale: streamlined motorcycle models which scooped many prestigious victories in the 1950s. The Neckarsulm-based company, NSU, applied its early wind tunnel research into aerodynamics on the race track and in record-setting runs. In the final episode on the history of NSU to mark the brand’s 150th anniversary, Audi Tradition presents some of the heritage brand’s unique vehicles.
read on

Jens van Eikels: “To me, premium charging means easy, quick charging in a pleasant environment”

Charging should be an effortless and relaxed aspect of owning an electric car – owners should not have to compare prices or be tied to charging stations from a particular provider every time they charge. Jens van Eikels, Head of the Charging Project House at AUDI AG, a central hub for all issues relating to charging, infrastructure, and technology understands what electric car drivers want and expect. In this interview, Eikels gives expert insight into how Audi plans to make the charging process, and its various charging and service offerings, even more simple for users.
read on

Christmas donation: Audi employees support regional organizations with 720,000 euros

For the 47th time, the Audi Works Council has called on the staff to participate in the traditional Christmas donation. An impressive 99.6 percent of Audi employees heeded the call and donated a total of 493,032 euros to charitable and social institutions, organizations, and associations in the region. As every year, the company also contributed to the staff donation, rounding up the amount to 720,000 euros.
read on