Audi will be featured at Kieler Woche from June 20 to 28. This year marks the brand’s sixth commitment as a premium partner of the world’s biggest sailing regatta. The company’s involvement is extremely varied. It extends from the Audi ultra Cup to live TV and from a trailer service through to a shuttle service and the traditional support of the German national sailing team.
Making sailing experienceable for the fans on shore – this is Audi’s motto in Kiel. The ‘Audi and SAP Sailing Arena’ at the Olympic Marina Schilksee with a stage for interviews and victory ceremonies will be the primary hub for visitors. At the local Audi Lounge, the Audi prologue Avant concept will be showcased and on Friday, June 26, the Audi Sailing Talk will take place there. Dr. Andreas Lochbrunner, President of the German Sailors Association, and Malte Kamrath from Audi Sailing Team Germany will be guests. Audi also supports the ‘Kieler Woche.TV’ channel that brings the sailing action to the fans with presentations, state-of-the-art camera technology and GPS tracking.
In the Audi ultra Cup, the brand’s own regatta at Kieler Förde, Audi goes sailing. This time, Audi Sport legend Marco Werner, athletes Maria Höfl-Riesch, Magdalena Neuner, Elisabeth Seitz, Björn Otto, Carlos Nevado and Tobias Angerer, TV hosts Mirja du Mont and Oliver Pocher, as well as Patrick Köppchen and Benedikt Kohl from ERC Ingolstadt, will be on board. They all are going to compete in a race on identically constructed B/one boats – just like the participants of the Audi Sailing Experience in which guests of Audi, together with pros, will be racing on board of the seven-meter boats.
