#RaceHome: DTM drivers from Audi in virtual races for a good cause

“Since there are no real races happening at the moment, because of the corona crisis, SimRacing is experiencing an incredible boom,” says the 2013 DTM champion. “We are deliberately going our own way: #RaceHome is focusing on sports cars with electric drive and is therefore in line with Audi’s focus topic in the change of mobility. We have decided on a console game because we can reach a particularly large community in this way.”

PlayStation Network members have the opportunity to compete against the Audi DTM stars on #RaceHome. They can win a spot on the grid each week by developing and publishing a design for the Audi e-tron Vision Gran Turismo in conjunction with #AudiTogether and #WeStayHome. The most creative design will win. The jury consists of the six Audi DTM drivers.

#AudiTogether Solidarity Concert in the press shop at Audi

The star violinist and artistic director of the Audi Summer Concerts said, “Music connects people across borders. We are sending this message to the world from Audi’s home and hope to present a moment of optimism and joy for many people. By playing a concert live at such an unusual venue and sharing it digitally with our audience, we are opening up new perspectives.”

Audi’s Presswerk (press shop), where presses weighing tons normally produce bodywork components with a thunderous noise, will be the concert hall for the refined sounds of classical music, as during the factory concerts held in 2012 and 2015. This time, however, a small group of musicians will sit directly between the huge presses – without a stage and without an audience. Only the cameras for the live streaming will accompany their performance, giving the audience a glimpse behind the scenes.

“In times of social distancing, music is balm for the soul more than ever. To be separated spatially, and at the same time to be united in experiencing a concert of this kind, reinforces the sense of community. I would like to thank the musicians warmly for making this event possible for our employees, customers and Audi fans,” said Dr Sabine Maaßen, board member for Human Resources and Organization at AUDI AG.

“At our in-house concert, the health of all participants by means of keeping a sufficient distance is a central priority. In equal measure we will protect the health of our employees as well as possible after the end of the pause in production caused by the coronavirus.”

All activities, schedules and processes are organized so that they ensure the health of employees. With the sufficient implementation of protective measures at places of work, Audi’s production will begin again in a controlled way to manufacture premium vehicles in the accustomed quality.

Performers and program

The violinist Lisa Batiashvili, who lives in Munich, will be accompanied on stage on 14 April at 8 pm (CET) by the renowned oboist and conductor François Leleux, her husband. The other performers are the star cellist Maximilian Hornung, his partner the violinist Sarah Christian, concertmaster of the Deutsche Kammerphilharmonie Bremen – German Chamber Philharmonic, and Jano Lisboa, the solo viola player at the Münchner Philharmoniker – Munich Philharmonic Orchestra. The program consists of works by Ludwig van Beethoven, Johann Sebastian Bach, George Frederick Handel and Wolfgang Amadeus Mozart. The presenter of the program is Alexander Mazza.

Streaming service on the web

The concert will be shown live on 14 April at 8 pm (CET) on www.audi.com, on the YouTube channel @Audi, the Facebook page @Audi.AG an on Twitter @AudiOffical. Also, the livestream will be available on www.audimedia.tv and using the Audi MediaTV-App via Smart TV. Afterwards, the concert will be available as a recording on www.audimedia.tv.

Note for media:
www.audimedia.tv provides a link so that the solidarity concert on 14 April can also be embedded on third-party websites.

For media information on the artists and the press shop, please see: https://www.audi-mediacenter.com/en/solidarity-concert-12744

The Sporty Spearhead of the Product Line with a New Look: the RS 5 Coupé and RS 5 Sportback

Dear Sir/Madam,

Under the following link you will find extensive information about the new Audi RS 5 Coupé and the new Audi RS 5 Sportback. As well as numerous driving shots, you will also find illustrations, footage material and an exclusive press text.


Fuel consumption of the models named above:

Audi RS 5 Coupé
Combined fuel consumption in l/100 km: 9.1;
Combined CO2 emissions in g/km: 208

Audi RS 5 Sportback
Combined fuel consumption in l/100 km: 9.2;
Combined CO2 emissions in g/km: 209 

AudiStream: online ticket to the world of Audi

Due to the corona pandemic, there will be no factory tours at the Audi site in Ingolstadt until further notice. For the many guests who have traveled from all over the world to see Audi production live, the brand is offering an online alternative with AudiStream. Those who are interested can participate in a virtual tour through the Audi plant in Ingolstadt from home on the display of their computer or mobile device. Experienced guides narrate the online tour live from a studio and explain the production processes. With the use of video sequences, participants learn how an Audi is made, from the first production steps in the press shop to the final manual operations during final assembly. Among other things, the processes in the body shop of the Audi A3 and videos from the Audi A4 assembly line can be seen. In addition, the tour guides present technical highlights from the Audi world and answer questions in dialogue with participants.

With their knowledge acquired from numerous tours at the Audi plant in Ingolstadt, the tour guides determine the route for the roughly 20-minute livestream according to the individual interests of the international participants. Users select the desired stream and a suitable time slot in German or English online at www.audi.stream. The offer is free of charge; fees may be charged for Internet access, however, depending on the selected provider.

With AudiStream, Audi is the first manufacturer to offer online discovery tours. The stream “Audi live at the Ingolstadt factory” has been available since November 2019. Participants can now book additional live sessions. Online tours on other topics from the Audi brand world will follow.

Further information on AudiStream can be found in the video

AudiStream in April 2020

Wednesday, April 8, 2020, 11:00 a.m. – 5:30 p.m.

Thursday, April 9, 2020, 1:00 p.m. – 7:30 p.m.

Wednesday, April 15, 2020, 11:00 a.m. – 5:30 p.m.

Thursday, April 16, 2020, 1:00 p.m. – 7:30 p.m.

Wednesday, April 22, 2020, 3:30 p.m. – 9:00 p.m.  

Wednesday, April 29, 2020, 1:00 p.m. – 7:30 p.m.

Werner Neuhold – Biography

Werner Neuhold was born on February 7, 1965 in Cochem/Mosel, Germany.

After his academic studies in Würzburg-Schweinfurt, he began his professional career in 1993 at Commerzbank AG in Munich. In 1996, he moved on to AUDI AG in Ingolstadt where he took over his first function in the financial division of the brand with the four rings. This also led him to Hungary in the late 90s. At Audi Hungaria, he was responsible for Treasury and Current Accounts.

Between 2000 and 2009, Werner Neuhold filled further leadership positions in Volkswagen Group entities around the world: At Audi Senna in Brazil and later – beginning in 2005 – at Seat in Spain.

In 2009, Neuhold returned to Ingolstadt. Amongst others, he took over the lead of the division Finance and Accounting/Risk Management.

At last, he acted as Chief Financial Officer (CFO) and Managing Director at Lamborghini S.p.A. in Italy.

Since April 1, 2017, Werner Neuhold is Head of Integrity, Compliance and Risk Management and Chief Compliance Officer (CCO) of AUDI AG.