​Hollywood stars visit Audi at Le Mans

Strong appearance by the new Audi TT RS

Besides the Audi R18, the new Audi TT RS caused a stir at Le Mans. Journalists were given an opportunity to personally try out the 400-hp flagship of the TT model range on the Le Mans race track. There were two other premieres: for the first time, a group of journalists was allowed to practice a pit stop on an Audi R18 and at the Audi Arena, guests together with Audi Sport assembled a V12 TDI engine of the Audi R10 TDI that was victorious in 2006, 2007 and 2008.

Audi R8 becomes an internet star

This year, Audi again provided the Official Cars during the Le Mans 24 Hours. The Audi R8 Safety Car unexpectedly became a principal performer on Thursday night. Four-time Le Mans winner Yannick Dalmas thrilled the fans during an interruption of the qualifying session in pouring rain with a spectacular drift. The short video has since been virally spreading on the internet and is perfect advertisement for the Audi R8’s quattro drive.

More than 100,000 Twitter fans, new Audi Sport App

During the Le Mans week Audi Sport logged more than 100,000 followers on Twitter (@audisport). Right in time for the season’s pinnacle event the new Audi Sport app for iOS and Android smartphones also went live. The new app provides users with funny emojis centered on Audi Sport as well.

Virtual Le Mans race in San Francisco

Concurrently with the “real” Le Mans 24 Hours, Audi of America is hosting a virtual Le Mans race in San Francisco. In the “24 Hours of Le Forza” some of the best race gamers in the United States are pitted against each other in a “Forza Motorsport 6” simulation. The race is streamed live on www.twitch.tv with commentary provided by Dion von Moltke, who in 2013, won the GTD class of the 24-hour race at Daytona in the Audi R8 LMS. Under the hashtag #AudiLeForza the racing action can be watched in social media.

550 guests at Audi Sport Camp

Employees of Audi Sport in their free time again organized an Audi Sport Camp this year for colleagues and partners during the Le Mans 24 Hours. About 550 guests used the opportunity to spend the night in the tent and motorhome camp near the paddock, to watch the race and to party. A highlight at the gathering was the performance of the house band of Audi driver Marcel Fässler who personally visited the Audi Sport Camp and patiently fulfilled all wishes for autographs.

Audi Sport e-tron mountain bike limited edition

One of the highlights at the Audi Arena at Le Mans was the new Audi Sport e-tron mountain bike that is now available in a limited edition of 100 bikes, each selling for 15,300 euros. Tipping the scales at merely 18.2 kilograms it is one of the world’s lightest e-mountain bikes.

Dindo Capello celebrates birthday at Le Mans

Dindo Capello celebrated his 52nd birthday at Le Mans on Friday. During the traditional visit to the Danish camp together with his former teammate Tom Kristensen, the Italian was appropriately celebrated. Capello worked as a spotter for Audi Sport at Le Mans. The other Audi Sport Ambassadors – Frank Biela, Emanuele Pirro and Marco Werner – were active for Audi in various ways at Le Mans as well.

In the Audi R8 from Germany to France

Nearly 50 Audi R8 cars did a lap around the famous “Circuit des 24 Heures” before the start of the Le Mans 24 Hours. Audi Germany had invited R8 customers for a rally to France.