Audi is strengthening its leadership in the strategically important Chinese market while also making changes to the management of Audi Sport GmbH. Effective November 1, 2026, Jeff Zhang will become President of Audi China. Rolf Michl, currently Managing Director of Audi Sport GmbH, will move to China as Chief Operating Officer (COO). As part of the leadership realignment, the structure of the Audi China Board of Management will also be streamlined, with Jeff Zhang and Rolf Michl jointly leading the organization. Rouven Mohr, Member of the Board of Management of AUDI AG responsible for Technical Development, will assume interim leadership of Audi Sport. Johannes Roscheck, the current President of Audi China, will return to Ingolstadt. He has played a key role in shaping Audi’s strategic development in China during a period of profound change.
