Efficiency, improving quality, inspiration: Audi is leveraging artificial intelligence (AI) in many areas of the company to achieve these goals. The aim is to fully exploit the potential of AI and data – both in company processes and in the customer experience with services and products. AI is currently making the biggest impact in the areas of production and logistics. There, it not only helps save time and money, as Member of the Board of Management for Production and Logistics Gerd Walker explains: “AI is the game changer in our industry. By using it in a targeted way, we are creating a production environment that is not only more efficient and cost-effective but that also meets the highest quality standards and supports people as ideally as possible. That is why we are focusing on integrating AI wherever it is possible and makes sense and systematically expanding applications.”
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