The fourth edition of the Audi Cup offers a wealth of digital innovations. While the players of FC Bayern München, Real Madrid, AC Milan and Tottenham Hotspur are playing for the trophy on the pitch on August 4 and 5, the crowd at the Munich Allianz Arena and the TV viewers can experience new digital services: the Audi Football App, the Audi Player Index, plus exciting information on various online channels. Digital Overlay, the virtual overlay of LED perimeter advertising, will be implemented in four countries.
For smartphone users, the Audi Football App is a must-have. In addition to information on match schedules and teams, it offers a news section, a fan zone with contests and votings, plus a live streaming area in which every app user can watch the matches from different camera perspectives by streaming. The Audi Player Index is a new feature. A special evaluation procedure determines the ‘Man of the Match’ in each game. Every action of each football player on the pitch is captured and automatically and objectively analyzed via the evaluation of 91 individual criteria. The Audi Football App will be available free of charge for Android and iOS starting on August 3.
To complement the app, fans can obtain information on many other channels. Everything about the Audi Cup 2015 and Audi’s football commitments can be found at www.audi-mediacenter.com and www.facebook.com/Audi.Football. ‘Latest news’ will be available on the Twitter channel @Audi_Sportnews.
Digital future can be experienced on international TV broadcasts as well. ‘Digital Overlay’ enables virtual overlay of LED perimeter advertising. The signal in the stadium remains unchanged, but the camera signal is decoded and superimposed. As a result, TV viewers in Italy, Great Britain, China and the United Arab Emirates can watch the LED signs with specific promotional content in the relevant national languages. Audi accompanies the development of this new technology.