Audi Nines presented by Falken: Premium brand supports new winter sports format

The innovative SlopeX course on the Tiefenbach Glacier will combine elements of Ski Cross and Snowboard Cross with Slopestyle. In keeping with the slogan “by riders for riders”, it was developed by the athletes themselves with both speed and style in mind, and includes plenty of scope for experimenting with jumps and tricks. The event will also provide an opportunity for promising up-and-coming talent to rub shoulders with Olympic and World champions.

The competitors will have five days to get to grips with the innovative SlopeX course before they face off against each other in the competition on 14 April. On the Public Contest day, the athletes will compete in seven categories – from SlopeX, Big Air and Quarter-Pipe to team events.

Audi has been supporting youth-oriented and trend-setting sports for a number of years now, including the AUDI FIS Ski Cross World Cup and the Freeride World Tour. With the Audi Nines presented by Falken, the premium brand is expanding its sponsorship portfolio. “We are very keen to work with our partners to keep on developing the platforms and maintaining close contact with the athletes. We developed the Audi Nines especially for them in what was very much a collaborative effort,” comments Thomas Glas, Head of Sport Marketing at AUDI AG. “The resulting creativity and sense of momentum is unique in winter sports.”

Audi has been the main sponsor of the German Ski Association (DSV), including all national teams, for over 30 years. The premium brand is also involved with several other national Alpine skiing teams and it is a partner in selected winter sports events. Some of the teams undergo regular training sessions at the Audi wind tunnel centre in Ingolstadt and take part in an Audi driving experience in the snow or at the Audi driving experience centre in Neuburg an der Donau.

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