Audi strengthens its innovation capabilities in China: New technology center for the AUDI brand in Shanghai

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  • November 5, 2026
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  • Audi strengthens its innovation capabilities in China: New technology center for the AUDI brand in Shanghai

Audi is further expanding its local development and innovation capabilities in China. Together with its partner SAIC, the company is opening the new “AUDI Innovation & Technology Center” (AITC) in Shanghai. As the central development hub for the China-exclusive AUDI brand, the AITC is steering the development of future models – from initial vehicle concept through to series production readiness. Around 300 employees will combine Audi’s global engineering expertise with the innovative strength of China’s technology ecosystem. The goal: shorter development cycles, an even sharper focus on the needs of Chinese customers and greater competitiveness in the world’s largest automotive market.

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