Dr. Christiane Erika Zorn was born in Heilbronn on April 23, 1981.
She studied management as part of a double master’s degree program at the Friedrich-Alexander University Erlangen-Munich and the French EM Lyon Ecole de Management, with a focus on controlling, strategic management and marketing.
Her career began in 2007 with the Boston Consulting Group, where she worked as a consultant to the automotive industry as well as a mentor and recruiter while at the same time completing her doctorate.
Zorn joined the BMW Group in Munich in 2013 and, as Product and Launch Manager, assisted in the market launch of the Chinese version of the BMW 1 Series. In 2015 she assumed responsibility for product management in China for the compact segment. A year later she took over sales for China in the controlling department at the Beijing site.
In addition to her professional career, Zorn is involved in various areas through projects and her own publications. Here, too, she focuses on strengthening German-Chinese relations and on the importance of women in management positions.
Dr. Christiane Zorn has been Head of Sales China at AUDI AG since March 1, 2020.