Massimo Frascella becomes new Head of Design at Audi

Massimo Frascella is the new Head of Audi Design. On June 1, he is scheduled to succeed Marc Lichte, who will take a new role within the group. Frascella, alumnus of the Istituto d`Arte Applicata & Design in Turin, began his career at Stile Bertone. Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for both brands.
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