Save the date: online world premiere of the new Audi A3 Sportback

** The collective fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.

The Audi A3 gave rise to the segment of premium compacts in 1996. It is the most successful model of its class to date, having sold more than 5 million vehicles. Audi wants to continue this success story with the fourth generation of the A3. Systematic electrification is naturally an integral part of this. “Plug-in-hybrid models are a central element in our electric offensive,” says Bram Schot, Chairman of the Audi Board of Management. “We are offering a mild-hybrid and a plug-in-hybrid version of the A3 this year. This means that systematic electrification of our model range has now reached the compact class as well.”

To mark the online world premiere, Audi will transmit a roughly 10-minute long program to give potential customers an exclusive look. Moderator Tyron Ricketts will guide viewers through the event and offer a look at the brand’s electrical future with the presentation of the Audi e-tron S models. After the world premier has concluded, additional TV footage will be available at The following channels will transmit the event online:

Audi MediaTV: (German and English, link provided for embedding the live stream in other websites)

via smart TVs and Apple TV through the Audi MediaTV app

on the Facebook pages @Audi.AG and @AudiDE

on the YouTube channel @Audi

on Twitter @AudiOfficial

on the LinkedIn page @Audi AG

Consumption values of the models listed
(Fuel consumption, CO2 emission figures and efficiency classes given in ranges depend on the tire/wheel sets used)

Audi A3 Sportback
Combined fuel consumption in l/100 km (US mpg): 5.1–3.5 (46.1–67.2); Combined CO2 emissions in g/km (g/mi): 116–92 (186.7–148.1)