Successful Alpine World Ski Championships for Audi in St. Moritz

The emotional opening ceremony at the Swiss resort St. Moritz rang in the seventh Alpine World Ski Championships with Audi as the Presenting Partner. In eleven events, the world’s best skiers competed for medals and kept the more than 160,000 visitors thrilled and watching with bated breath. Like two years ago during the World Ski Championships in Vail/Beaver Creek, the Austrian Ski Association including the five-time overall World Cup winner and brand new World Champion in slalom and giant slalom events, Marcel Hirscher, with a total of nine medals, again achieved the most successful tally of all 76 nations.

The best view of the races was enjoyed by ski fans in the coveted quattro seats. Participants in a contest had the chance to secure the heated seats at the level of the finish arch. On the evening of each race day, another highlight was on the agenda for the guests of the Audi Lounge at Kulm Park: ex skiing pro and presenter Marco Büchel welcomed the medal winners of the day for interviews.

Off the slopes, Audi treated numerous ski stars to a welcome change of pace from the normal competitions. Audi DTM star and World Rallycross Champion Mattias Ekström invited athletes from various nations to take part in the Audi #SuperQ. At the wheel of sporty Audi models, the ski racers mastered a course made up of snow and ice. Ekström and his fellow rallycross driver Toomas Heikkinen provided valuable tips for handling a car with studded tires and four-wheel drive.