Kristensen became famous primarily due to his nine triumphs in the Le Mans 24 Hours. However, with nine pole positions, four race wins, and eighteen podium finishes, the Dane was also extremely successful for Audi in the DTM. “That’s why Tom was a perfect choice for inspiring the enthusiasm of the guests of our Danish clothing partner for motorsport and the DTM,” says Romolo Liebchen, Head of International Partnerships at Audi Motorsport. “They were equally impressed by the new MASCOT headquarters and our new DTM car.”
More than 750 guests of MASCOT distributors from all over Europe attended the opening event of the new nearly 35,000-square-meter company headquarters in Engesvang, where a new collection, fittingly named “Accelerate,” was presented, among other things. The rides with Tom Kristensen in the Audi RS 5 DTM were one of the absolute highlights of the event. “It has been a great pleasure to have Audi Sport and Tom Kristensen visiting us at our new headquarters in Denmark. Our cooperation with Audi Sport is inspiring on all levels and we share many of the same values and work methods. Both companies are known for quality and product development based on endless tests. That is one of the important reasons for us to expand the cooperation,” says Michael Grosbøl, CEO of the Danish family-owned company that employs more than 2,800 people worldwide and specializes in workwear.