Consistent root cause analysis at Audi Sport’s Dakar test

Consistent root cause analysis at Audi Sport’s Dakar test

Team Audi Sport has prepared an analytical test for the suspension and tires after the 2023 Dakar Rally. The Audi RS Q e-tron’s record in January included a total of 14 podium results on 15 event days but also various setbacks. While the innovative electric drive concept worked flawlessly, tire failures clearly set back the three driver teams Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger and Carlos Sainz/Lucas Cruz in the most important competition of the year. In addition to the analysis carried out since January, the team completed its investigation of the causes in May with a test in Saudi Arabia.
read on

Audi invests in the future: Topping-out ceremony for paint shop and groundbreaking ceremony for a water circuit

Audi invests in the future: Topping-out ceremony for paint shop and groundbreaking ceremony for a water circuit

New processes, and more environmentally friendly methods, including for future electric models: The renewal of the paint shop at the Neckarsulm site continues. The topping-out ceremony for its base coat production section was celebrated on May 30. The facilities are being renewed, and processes optimized for future electric models. Around 300 guests were invited for the topping-out ceremony. The groundbreaking ceremony for the new water supply system took place in a smaller gathering shortly before. A closed water circuit with the municipal wastewater treatment plant reduces the Neckarsulm site’s use of fresh water during production.
read on

Sporty and elegant – new Audi A6 and A7 equipment lines added for a visually stunning effect

Sporty and elegant – new Audi A6 and A7 equipment lines added for a visually stunning effect

The Audi A6 and Audi A7 models and the S model are entering the 2024 model year with a striking, high-end appearance. In addition to newly designed equipment lines with independent front and rear design elements, the luxury-class models now feature bold interior and exterior colors, new wheel designs, and upgraded standard equipment. The updated Audi A6 models will be available to order from June 1, starting at 53,800 euros. The Audi A7 starts at 63,500 euros.
read on

“Nicht mehr laufen, Quickly kaufen”: the NSU Quickly

“Nicht mehr laufen, Quickly kaufen”: the NSU Quickly

To many, it is a cult classic: the Quickly. This moped marked the Neckarsulm-based traditional brand NSU’s commitment to make mobility possible for everyone in the early days of Germany’s Miracle on the Rhine; starting in 1953, the company began to make the switch to motorized mobility tempting to people with advertising slogans such as “Nicht mehr laufen, Quickly kaufen” (English: Instead of walking, buy a Quickly). In the following years, many variants of the NSU Quickly were built, and the moped became hugely popular. In the 1980s, its popularity was rekindled thanks to the popular German television series “Irgendwie und Sowieso”: Actor Ottfried Fischer cut a fine figure on the moped as “Sir Quickly” in a white hat and trench coat, and the nostalgic series made the actor a household name in Germany. In this third episode on the history of NSU, Audi Tradition presents the moped.
read on