Greater awareness and new attendance records: After the 2022 European Championship in England, women’s football is quite the hype in Germany. Just a few days ago, 44,808 fans set a new record for crowd size at the DFB Women’s Cup final in Cologne. As part of its commitment to further increase women’s football, Audi has launched the “Werde #12teFrau” campaign together with FC Bayern Women – the name of the initiative is German for “Become the 12th woman”. As a creative way to promote fan culture, the brand with the four rings has commissioned renowned female artists from the Munich art scene to design limited-edition patches for fans. Campaign proceeds will go towards a project that will enable a total of eleven girls’ teams to attend an FCB Women home game.
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