Audi closes May with around 151,900 automobiles sold

“In light of the positive feedback to our model initiative, we are confident and expect to see a boost in deliveries particularly in the second half of the year,” says Martin Sander, Vice President Global Marketing and Sales of AUDI AG. “Customers in Europe have recently been able to order the new and even sportier Audi A4 models and the S4, S5, S6 and S7 models with a TDI engine. Orders are now being accepted for the Audi Q5 55 TFSI e* as first car of our plug-in-offensive.”

In Western Europe, Audi sold around 68,500 cars in May, coming above the prior-year level (+1.5%). Among the large markets in the region, Germany (+3.5% to 26,457 cars) and France (+12.2% to 5,347 cars) in particular saw deliveries grow compared with the same month in 2018. Demand fell in the UK with 12,641 units sold (-7.8%).

The interest for the new Audi Q3 continues apace in Western Europe. The new generation of the compact SUV is an important growth driver. Deliveries of the Q3 rose above-average in May in countries such as Germany (+94.8% to 2,967 cars), the UK (+27.1% to 1,391 cars) or France (+160.5% to 1,430 cars). Across all models, the cumulative deliveries in the region after five months were still down 4.4 percent at around 324,200 units. The ongoing generation changeover and knock-on effects of the WLTP transition continued to dampen the sales balance.

In the United States, 18,892 units sold represent a decrease of 2.2 percent. Following the discontinuation of the Q3, the brand with the Four Rings does not offer a compact SUV in the U.S. market at present. The new generation of the sporty off-roader will be available in dealerships in the summer. The new full-size models performed well. Demand increased 26.2 percent for the Audi A6 to 1,427 cars and 75.9 percent for the A7 to 526 cars. In the North America region the company delivered around 23,400 premium automobiles in May, 5.7 percent less than a year ago.

Business in May in China continued to be adversely affected by the challenges of the ongoing model changeovers with the important A6 L and Q3 volume models. Since the beginning of 2018 the ongoing tariff dispute also provoked general uncertainty among Chinese customers. Consequently, deliveries since January fell by 1.9 percent to 253,625 automobiles, and by 7.4 percent to 47,927 units in May. Despite the competitive market environment, the long version of the A4 continued to perform well, managing to grow once again (+9.2% to 14,102 units). The A8 L is also extremely popular among customers in the Middle Kingdom and closed May with 736 automobiles sold (+87.3%).

Sales
AUDI AG

In May

Cumulative 

2019

2018

Change from 2018

2019

2018

Change from 2018

World

151,900

160,596

-5.4%

739,450

785,230

-5.8%

Europe

72,300

72,147

+0.2%

343,400

360,645

-4.8%

– Germany

26,457

25,574

+3.5%

127,113

129,488

-1.8%

– UK

12,641

13,709

-7.8%

66,956

74,730

-10.4%

– France

5,347

4,764

+12.2%

23,179

22,770

+1.8%

– Italy

6,484

6,381

+1.6%

28,381

28,758

-1.3%

– Spain

5,048

5,241

-3.7%

24,130

25,842

-6.6%

USA

18,892

19,315

-2.2%

82,031

88,471

-7.3%

Mexico

1,021

1,282

-20.4%

4,906

5,755

-14.8%

Brazil

741

864

-14.2%

2,894

3,473

-16.7%

Chinese mainland + Hong Kong

47,927

51,732

-7.4%

253,625

258,413

-1.9%


*Consumption data:
Audi Q5 TFSI e
Combined fuel consumption: 2.4 – 2.1 l/100 km; Combined CO2 emissions: 53 – 46 g/km;
Fuel consumption and CO2 emissions data as well as the efficiency classes are dependent on the choice of wheels and tyres.