“What’s up, Audi?” – new YouTube show with news, stories and talk

Test drives with the Audi e-tron prototype in the African desert. Model presentations from the Audi A1 to the R8. Information from Formula E and DTM. Looks behind the scenes in Development, Design and Production: “What’s up, Audi?” shows what’s going on at the four rings.

“Journalists, influencers, fans of the brand – these days they all get their information online and from mobile sources. We are responding to this trend with ‘What’s up Audi?’ We also want to surprise some people with our hosts, studio and the way the topics are presented,” said Wolfgang Rother of Audi Communications.

For more information, visit:

Episode 1: https://www.youtube.com/watch?v=EphbBsBosW0
Episode 2: https://www.youtube.com/watch?v=0r1jYsnQpZg
Episode 3: https://youtu.be/Ne5JMquPKqE
Episode 4: https://youtu.be/RkZ6P2aNVmk

New star in the movie capital –
the Audi e-tron GT concept

The next electric Audi is being launched, following in the footsteps of the Audi e-tron SUV and the Audi e-tron Sportback slated for 2019. This time with a flat-floor architecture that provides for exciting proportions and a low center of gravity. 434 kW (590 hp) ensure performance fit for a sports car. The torque is transferred to the wheels via the quattro permanent all-wheel drive with torque vectoring, as you would expect for such a dynamic Audi. The performance subsidiary Audi Sport GmbH is responsible for subsequently transforming the car into a volume-production model.

Inspiration drawn from the wind tunnel: design and body
Flat, wide and with a long wheelbase – those are the proportions of a classic Gran Turismo. And the Audi e-tron GT concept reflects these with its 4.96-meter (16.3 ft) length, 1.96-meter (6.4 ft) width and 1.38‑meter (4.5 ft) height. The lightweight body of the four-door coupé is manufactured using a multi-material construction. Here you have a roof section made from carbon along with numerous aluminum components and supporting elements made from high-strength steel. The technology for this automobile was developed in close collaboration with Porsche. Design and character are packed full of unmistakable Audi DNA.

The gently sloping roofline of the e-tron GT concept that extends well into the rear echoes the Sportback layout that is the hallmark of the brand. This is however clearly taken forward into the future, pointing the way to the next evolutionary stage of the Audi design language. The cabin that tapers strongly toward the rear stands out compared with current Audi models. Wheel arches and shoulders are sculpted emphatically and, together with the flat floor that is unusual for an electric vehicle, visually underlines the low center of gravity and the dynamic potential of the Audi e-tron GT concept.

The broad lines and the numerous functional elements of the body as well as the air vents of the wheel arches and the solid rear diffuser emphasize its origins in the wind tunnel. A low drag coefficient that reduces fuel consumption and the low uplift visually characterize the design.

The sill area between the wheel arches has been drawn way outwards, creating a distinctive contrast with the cabin.The sill draws the eye to the underfloor area where the battery and thus the energy center of the Audi e-tron GT concept are located. The design of the wheels with their five twin spokes is also visibly aligned to their function. Their dynamic design provides optimum ventilation of the brake disks while also reducing drag. Shod with 285/30 size tires, the 22-inch wheels also make a clear statement when seen from the side.

The hallmark Audi Singleframe is located in the center of the front section. Compared with the two e-tron SUVs its architecture is much more horizontal. The top half comes with a cover painted in body color. Its surface structure is reminiscent of the typical honeycomb pattern of the grille on the Audi RS models – a visual signal which characterizes the Audi e-tron GT concept as a future product of Audi Sport GmbH.

Together with the targeted airflow of the body, large air inlets in the front effectively cool the assemblies, battery and brakes. The hood with its airflow on the surface echoes the brand’s two latest show cars, the Aicon and the PB18 e-tron. It is designed in such a way that the airflow hugs the body, thus reducing undesired swirl.

The arrow-shaped front section also emphasizes the matrix LED headlights with laser high beam, underscoring the dynamic presence of the Audi e-tron GT concept even while stationary. As already seen with the brand’s current Visions vehicles, the light is also animated here and welcomes the driver with a short function sequence, the wave of light that extends horizontally: a new visual signature that is set to find its way into volume production in future.

A light strip runs across the entire width of the rear. This strip dissipates at the outer edges, in the actual lighting units, into individual wedge-shaped LED segments. This architecture links the e-tron GT with the volume-production SUV e-tron, making both instantly recognizable even in the dark as Audi electric automobiles.

The new exterior color kinetic dust – a warm, dark color akin to titanium – comes across as practical without being ‘technoid’ standoffish. Depending on the incidence and movement of the light, it provides significant contrast between the body surfaces. Matt, warm-tinted aluminum elements on the window slot trim and rims emphasize these effects even further.

Sustainable contemporary feel: the interior
Four doors, four seats with 2.90 meters (9.5 ft) wheelbase – in the interior the Audi e-tron GT concept provides a large dose of everyday usability, coupled with a superb quality feel. The functional center of the interior is located at the front left, visibly focused on the driver’s seat. The center console, the large touchscreen in the top section and the line from the door rail and cockpit frame the driver’s workplace, perfectly incorporate the driver ergonomically with the controls and the infotainment of the Audi e-tron GT. The center console and the freestanding instrument cluster seem to float. Light colors in the top section of the cockpit and the gradually darker gradation through to the floor area create the impression of clear width. Sport seats inspired by motor racing in both rows of seats provide optimum lateral support even while cornering at speed.

Both the screen of the central instrument and the touchscreen above the center console come with a black-panel look finish. They underscore the large, calm design of the interior with its predominantly horizontal basic architecture. Various layouts are available for the monitors to present the functions depending on the driver’s preference, including virtual instrument dials, easy-to-read navigation maps with information on the range, or various infotainment function menus. They are controlled via the touchscreen with tactile feedback.

With the concept car the designers have deliberately gone for the consistent use of sustainable materials – a clear statement of contemporary automotive design. Animal-based products are not used at all: the Audi e-tron GT concept comes with a vegan interior. Sophisticated, synthetic leather is used on the seats and other trim surfaces. Fabrics made from recycled fibers are used on the seat cushions as well as the armrests and on the center console. Microfiber material adorns the headlining and the trim of the window pillars. Even the deep-pile floor carpet is made from sustainable Econyl yarn, a recycled fiber made from used fishing nets.

With two luggage compartments, the Audi <span class="nowrap">e-tron</span> GT concept offers a great many options for a Gran Turismo. Here it makes full use of its concept advantage as an electric automobile with compact drive units. The rear with its large tailgate offers up to 450 liters <em>(15.9 cu ft)</em> of luggage capacity. Under the hood there is an extra 100 liters <em>(3.5 cu ft)</em> of capacity.

Performance and range: the drive
434 kilowatts (590 hp) system power – that is an impressive figure for the potential of the all-electric drive. Separate electric motors are fitted to the front and rear axles. In both cases these are permanently excited synchronous motors. They put down the torque onto the road via all four driven wheels – naturally the new Audi e-tron GT concept is also a genuine quattro. An electric quattro to be precise, since there is no mechanical link between the front and rear axle. The electronic control system coordinates the drive between the axles as well as between left and right wheels. That means optimum traction and just the desired amount of slip.

In future, the vehicle should accelerate from 0 to 100 km/h (0-62.1 mph) in around 3.5 seconds before going on to 200 km/h (124.3 mph) in just over 12 seconds. The top speed is regulated at 240 km/h (149.1 mph) to maximize the range. One feature that not all the competition can match is the option of fully utilizing the drive’s acceleration potential several times in succession. While elsewhere the drive is switched to overdrive for thermal considerations, the Audi e-tron GT concept can provide the driver with the full potential of both motors and the battery thanks to its sophisticated cooling strategy.

The range of the concept car will be over 400 kilometers <em>(248.5 mi)</em>, determined according to the new WLTP standard. The required drive energy comes from a lithium-ion battery with an energy content of more than 90 kWh, which takes up the entire underfloor area between the front and rear axle with its flat design. The decisive advantage of this design is the car’s extremely low center of gravity – comparable with that of the Audi R8 – which in turn decisively benefits dynamic handling. All-wheel steering translates this into a perfect synthesis of sports car-like agility and precision, augmented by superb directional stability.

The recuperation system increases the range by up to 30 percent on Audi electric vehicles – this is essential even with such a sporty car as the Audi e-tron GT concept. The recuperation involves both the two electric motors and the electrohydraulically integrated brake control system. Different recuperation modes are combined: manual coasting recuperation using the shift paddles, automatic coasting recuperation via the predictive efficiency assist, and brake recuperation with smooth transition between electric and hydraulic deceleration. Up to 0.3 g, the Audi e-tron GT concept recuperates energy solely via the electric motors, without using the conventional brake – that covers over 90% of all decelerations. As a result, energy is fed back to the battery in practically all normal braking maneuvers. The wheel brakes are involved only when the driver decelerates by more than 0.3 g using the brake pedal. The Audi e-tron GT concept features high-performance ceramic disks which also operate with multiple extreme decelerations without compromising braking performance.

Reduces charging times: 800-volt charging system
The battery in the Audi e-tron GT concept can be charged in several ways: using a cable which is connected behind the flap in the left front wing, or by means of contactless induction with Audi Wireless Charging. Here a charging pad with integral coil is installed permanently on the floor where the car is to be parked, and connected to the power supply. The alternating magnetic field induces an alternating voltage in the secondary coil fitted in the floor of the car, across the air gap. With a charging output of 11 kW the Audi e-tron GT concept can be fully charged conveniently overnight.

Wired charging is much faster as the four-door coupé is fitted with an 800-volt system. This substantially reduces charging times compared with conventional systems that are currently in use. Thus it takes around 20 minutes to recharge the battery to 80 percent of its capacity, once again providing a range of more than 320 kilometers <em>(198.8 mi)</em> (WLTP). The <span class="nowrap">e-tron</span> GT concept can, however, also be recharged at charging points with lower voltages, providing the driver with access to the entire charging network.

Audi: electric offensive continues
The brand with the four rings launched its electric offensive with the world premiere of the all-electric SUV Audi e-tron in September 2018. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs within this portfolio include the Audi e-tron and the Audi e-tron Sportback due to make its debut in 2019. In addition, there will be a range of models with classic body layout such as Avant and Sportback. The range will cover every relevant market segment from the compact to the full-size class.

The Audi e-tron GT concept show car, a highly dynamic coupé with a low floor, is debuting at the Los Angeles Auto Show 2018. The technology in this automobile was developed in collaboration with Porsche; the design and character of the e-tron GT concept are packed full of unmistakable Audi DNA. The project will be developed into volume-production models by the end of 2020. Initial deliveries will be made to customers in early 2021.

Another joint project of the development departments at Audi and Porsche is the Premium Platform Electric (PPE). It will be the foundation for multiple Audi model families with all-electric drive covering the high-volume B through D segments. 

Extensive engine range for new Audi Q3

Customers wanting to order the new Audi Q3 can choose from three gasoline and two diesel engines in combination with front-wheel or quattro drive. Their power outputs range from 110 kW (150 hp) to 169 kW (230 hp). All engines are four-cylinder direct injection units with turbocharging. They are powerful, refined and efficient. A six-speed manual transmission or a fast-shifting seven-speed S tronic is used to transmit the power.

The entry-level engine is the 1.5-liter gasoline engine with 110 kW (150 hp) and 250 Nm (184.4 lb-ft) of torque. It features the cylinder on demand system, which switches off the second and third cylinder temporarily at low and medium loads, thus helping reduce fuel consumption. With the manual six-speed transmission, the Audi Q3 35 TFSI (combined fuel consumption in l/100 km: 6.3 – 6.0* (37.3 – 39.2 US mpg); combined CO2 emissions in g/km: 145 – 139* (233.4 – 223.7 g/mi)) accelerates from 0 to 100 km/h (62.1 mph) in 9.6 seconds, and takes it to a top speed of 211 km/h (131.1 mph). If the customer chooses the seven-speed S tronic (combined fuel consumption in l/100 km: 5.9 – 5.7* (39.9 – 41.3 US mpg); combined CO2 emissions in g/km: 134 – 130* (215.7 – 209.2 g/mi)), the sprint takes 9.2 seconds, with the propulsive power ending at 207 km/h (128.6 mph).

The 2.0 TFSI with seven-speed S tronic and quattro drive constitutes the next step up from the entry-level version. In the smaller output rating it produces 140 kW (190 hp) and develops a maximum torque of 320 Nm (236.0 lb-ft). As such, the Audi Q3 40 TFSI (combined fuel consumption in l/100 km: 7.5 – 7.2* (31.4 – 32.7US mpg); combined CO2 emissions in g/km: 170 – 164* (273.6 – 263.9 g/mi)) sprints from 0 to 100 km/h (62.1 mph) in 7.4 seconds and reaches a top speed of 220 km/h (136.7 mph).

The more powerful version, the Audi Q3 45 TFSI (combined fuel consumption in l/100 km: 7.6 – 7.3* (30.9 – 32.2 US mpg); combined CO2 emissions in g/km: 173 – 167* (278.4 – 268.8 g/mi)) delivers 169 kW (230 hp) and 350 Nm (258.1 lb-ft). It accelerates 1.1 seconds faster from a standstill to 100 km/h (62.1 mph) and goes on to a top speed of 233 km/h (144.8 mph).

A 2.0 TDI with 110 kW (150 hp) forms part of the diesel lineup. Its highlights are two balancer shafts in the crankcase, the minimized internal friction and a common-rail system with maximum pressure of 2,000 bar. The smooth-running unit delivers 340 Nm (250.8 lb-ft) of torque to the camshaft in the range of 1,750 to 3,000 rpm. In combination with seven-speed S tronic and front-wheel drive (combined fuel consumption in l/100 km: 4.9 – 4.7* (48.0 – 50.0 US mpg); combined CO2 emissions in g/km: 128 – 123* (206.0 – 197.9 g/mi)) the Audi Q3 35 TDI takes 9.2 seconds to accelerate from a standstill to 100 km/h (62.1 mph), with the propulsive power ending at 207 km/h (128.6 mph). With the six-speed manual transmission and quattro drive (combined fuel consumption in l/100 km: 5.7 – 5.5* (41.3 – 42.8 US mpg); combined CO2 emissions in g/km: 150 – 145* (241.4 – 233.4 g/mi)) the performance figures are zero to 100 km/h (62.1 mph) in 9.3 seconds, with a top speed of 211 km/h (131.1 mph).

The top-of-the-line diesel engine is the 2.0 TDI with 140 kW (190 hp). It is available only with quattro drive and dual-clutch transmission. Its 400 Nm (295.0 lb-ft) of torque is available between 1,750 and 3,250 rpm. As such, the Audi Q3 40 TDI (combined fuel consumption in l/100 km: 5.6 – 5.5* (42.0 – 42.8 US mpg); combined CO2 emissions in g/km: 148 -145* (238.2 – 233.4 g/mi)) accelerates from 0 to 100 km/h (62.1 mph) in 8.0 seconds, before going on to a top speed of 221 km/h (137.3 mph).

The quattro permanent all-wheel drive comes standard on the two-liter gasoline engines and the top-of-the-line diesel engine. It gives the new Q3 a major boost in terms of traction, stability and dynamic handling in all road conditions. Its centerpiece is an electronically controlled hydraulic multi-plate clutch on the rear axle. The management system can already begin sending a portion of the torque from the front axle to the rear axle when the driver turns sportily into a corner, for example. As soon as the driver accelerates, the power presses the SUV seamlessly into the curve. At the limits of performance the quattro drive works closely together with the wheel-selective torque control, which gently brakes the wheels with reduced load on the inside of the curve, thus increasing the drive power to the wheels on the outside of the curve with the higher wheel load. This difference turns the car into the bend allowing it to follow the steering angle. The upshot: precise, neutral handling coupled with enhanced dynamic cornering.

Further information on the Audi Q3, including the technical data on the above-mentioned engines is available from the Audi MediaCenter at: www.audi-mediacenter.com

Audi becomes cooperation partner of esports teams

Audi has been an active sponsor of traditional sports for many years. With the new partnership in esports, Audi is expanding its sponsorship portfolio and creating a close connection to gaming and entertainment. The brand with the four rings is thus complementing its communication strategy on a digital level with an accompanying increase in its presence on social networks and in the electronic sports environment. The growing importance of esports over the years has also brought new and innovative opportunities for brand communication. For the Ingolstadt-based company, this new partnership is an important addition to its successful integration in racing simulations such as the Gran Turismo computer game series.

FOKUS CLAN is a professional esports team that plays the FIFA football simulation from EA SPORTS. The team consists of the three German e-athletes Matthias ‘STYLO’ Hietsch, Lukas ‘Sakul’ Vonderheide and Danny ‘Proownez’ Liepolt, who recently qualified for the international “FUT Champions Cup” in Bucharest (30 November – 2 December 2018). Under the leadership of STARK eSports, the still young organisation wants to develop into the best FIFA team in the world.

“We want to continue the impressive development of esports and are delighted to have gained Audi as a strong partner,” explains Dennis Andreas Nirtl, Managing Director of STARK eSports. “We are proud to have Audi on board as a very experienced player in sponsorship and are convinced that we can deliver sustainable added value for all those involved.

As part of the partnership, initiated in cooperation with STARK eSports, Audi will be present on the team clothing and social channels of FOKUS CLAN, among other things. Numerous joint activities are also planned. Among other things, the premium brand will provide the esports team with a specially branded Audi Q7 e-tron with integrated Sony PlayStation 4 for the first six months for joint promotional activities.

“esport opens up new and exciting marketing opportunities for us. esport is dynamic and far more flexible than many traditional sports. This enables us to shape many things and actively participate in their further development,” says Thomas Glas, Head of Sports Marketing at AUDI AG. “The young and, above all, digital and technology-savvy target group with an enormous reach and strong global networking is interesting. This makes a commitment to esports particularly attractive for Audi and ideally complements our digital communication strategy.”

Together with Media Markt, Audi will also support the esports team of FC Ingolstadt 04 with the professionals Hasan ‘hasoo19’ Eker and Andreas ‘ANDY’ Gube. The two professionals will be managed by STARK eSports. With the help of a scouting event on 9 December at the Audi Sportpark Ingolstadt, further local talents will be found who will have the opportunity to complement the team. After a planned coaching phase, they, together with ‘hasoo19’ and ‘ANDY’, will represent the Ingolstadt team in national and international competitions.

The car manufacturer is not a newcomer to esports. The premium brand sponsors Bayern Ballers Gaming (NBA2K), the esports team of FC Bayern München Basketball. In addition, Audi Denmark has already supported the Astralis esports clan as part of a product campaign.

Audi, Airbus and Italdesign test Flying Taxi Concept

“Flying taxis are on the way. We at Audi are convinced of that,” says Dr. Bernd Martens, Audi board member for sourcing and IT, and president of the Audi subsidiary Italdesign. “More and more people are moving to cities. And more and more people will be mobile thanks to automation. In future senior citizens, children, and people without a driver’s license will want to use convenient robot taxis. If we succeed in making a smart allocation of traffic between roads and airspace, people and cities can benefit in equal measure.”

To see what an on-demand service of this kind could be like, Audi is conducting tests in South America in cooperation with the Airbus subsidiary Voom. Customers book helicopter flights in Mexico City or Sao Paulo, while an Audi is at the ready for the journey to or from the landing site. “Services like this help us to understand our customers’ needs better. Because in the future, flying taxis will appeal to a wide range of city dwellers. With Pop.Up Next we are simultaneously exploring the boundaries of what is technically possible. The next step is for a full-size prototype to fly and drive,” said Dr. Martens.

Audi is also supporting the Urban Air Mobility flying taxi project in Ingolstadt. This initiative is preparing test operations for a flying taxi at Audi’s site, and is part of a joint project of the European Union in the framework of the marketplace for the European Innovation Partnership on Smart Cities and Communities. This project aims to convince the public of the benefits of the new technology and answer questions concerning battery technology, regulation, certification, and infrastructure.