Audi increases upfront expenditure for electric mobility

In the context of its planning round, Audi has decided on upfront expenditure totaling approximately €37 billion for the years of 2020 through 2024. This amount comprises investment in property, plant and equipment as well as research and development expenditure. The current planning reflects a significant improvement in investment and cost discipline, as well as the strong prioritization of investments in electric mobility. “With our Consistently Audi strategy, we are accelerating our roadmap towards electrification. Our investment planning takes this into account,” says Alexander Seitz, Board of Management Member for Finance, China and Legal Affairs at AUDI AG. “At around €12 billion, we will spend more than ever before on electric mobility by 2024.”

By 2025, the Audi Group intends to have more than 30 electrified models in its product range – 20 of which will be fully electric. Audi intends to achieve about 40 percent of its worldwide unit sales with all-electric and hybridized automobiles by then. In order to achieve the rapid scaling of electric mobility, Audi is working with Porsche to develop the premium electrification architecture (PPE) for large electric cars, and the Modular E Drive System (MEB) is being developed together with Volkswagen. The cross-brand architectures will enable high Group synergies to be utilized in the future.

In order to finance the high investment required to realign the business model, the company launched the Audi Transformation Plan (ATP) two years ago. This earnings-improvement program is to free up a total of €15 billion for future investments by 2022. The ATP has already contributed more than €4 billion to operating profit since it was launched. CFO Seitz: “With the ATP, we have significantly improved our spending discipline and our focus on investment. The course has been set for Audi to return to an operating return on sales within the strategic target corridor of 9 to 11 percent in the medium term.” Measures have already been identified for 80 percent of the program.

Audi.Zukunft, a fundamental agreement reached on Tuesday, November 26 between the company’s management and the employee representatives, will also make a crucial contribution towards ensuring Audi’s long-term competitiveness. The agreement includes the market-oriented optimization of strategic production capacities at the two German plants and socially responsible workforce adjustments. By strengthening new job profiles in apprenticeships and further training and by extending the employment guarantee until the end of 2029, the Works Council and the company’s management are sending an important signal to the employees of the plants in Germany. The measures agreed upon within the framework of Audi.Zukunft are expected to have a cumulative positive impact on earnings of approximately €6 billion by 2029, which is to be available for investments in the future. More information on the Audi.Zukunft fundamental agreement can be found in the Audi MediaCenter

Better efficiency and longer range: technical update for the Audi e-tron

* Information on fuel/power consumption and CO2 emissions in ranges depending on the chosen equipment level of the car.

** The collective fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.

“Every detail counts” – that was the principle that engineers working on the Audi e-tron applied as they succeeded in extending its range yet further. Future versions of the Audi e-tron 55 quattro** will be able to drive for up to 436 kilometers (270.9 mi) on a full battery charge (WLTP cycle), which is an additional 25 kilometers (15.5 mi) over its previous capability. Thanks to a new type of wheel brake, the developers have achieved further reductions in what is known as residual brake torque. This refers to losses that occur as a result of the proximity of the brake calipers to the brake discs. The drive system has also become more efficient. In normal driving, the motor on the rear axle provides propulsion as standard. Now, thanks to a number of optimizations, the front electric motor is almost entirely disengaged and disconnected from the electricity supply. Only when the driver requests more power do both motors spring into action. Running without power or drag losses, the major advantage of the asynchronous motor concept, is even more effective as a result. In addition, the usable range of the high-voltage battery has increased. The battery in the Audi e-tron 55 quattro** has a total capacity of 95 kWh and now gives customers access to a net power figure of 86.5 kWh. All newly produced models will benefit from the technical upgrade. There is no change to prices for the Audi e-tron 55 quattro**, which start at €80,900.

Highly efficient thermal management

The engineers have also made improvements to cooling. The highly flexible thermal management system, which comprises four separate circuits, has been revised and now regulates the temperature of the high-voltage components even more efficiently. Volume flows in the coolant circuit have been reduced, which means that the pump uses less power. The sophisticated cooling system continues to guarantee rapid DC charging, a long battery life cycle and reproducible performance even under heavy loads. The standard heat pump harnesses waste heat from the high-voltage battery to keep the interior warm. Depending on the outside temperature, that can boost the Audi e-tron’s range by up to ten percent in customer operation.

Improved coasting recuperation

The innovative recuperation system contributes to up to 30 percent of overall range. The Audi e-tron can recover energy in two ways: by means of coasting recuperation when the driver releases the accelerator, or by means of braking recuperation when the brake pedal is depressed. In both cases, the electric motors function as generators and convert kinetic energy into electrical energy. During deceleration actions of up to 0.3 g – which applies to over 90 percent of such actions in everyday driving – the high-voltage battery is charged by the electric motors, which act as generators. The recuperation system provides for variable regulation of energy recuperation between both electric motors, both in coasting mode and during braking. The degree of coasting recuperation can be set to any of three stages by means of paddles on the steering wheel, and there are now greater distinctions between the three, which allows the driver the option of a more pronounced “one-pedal feeling.” When braking from 100 km/h (62.1 mph), the Audi e-tron can recuperate up to 300 Nm (221.3 lb-ft) and 220 kW. That corresponds to more than 70 percent of its operating energy input.

Sporty S line

The S line exterior package emphasizes the sporty DNA of the Audi e-tron. The new equipment version is available now and features 20-inch wheels and sport air suspension. The more distinctively contoured bumper is flanked by bigger and more expressive air curtains, which improve air flow. They extend below the headlights, thereby creating a dynamic appearance even from a distance. An S line emblem adorns the radiator grille, while the illuminated aluminum door sill trims feature an #S logo. The spoiler fitted as standard and a striking diffuser at the rear contribute to the outstanding aerodynamics of the e-tron Sportback. In contrast to the basic model, the attachments on the S line exterior are painted in the exterior body color, including the wheel arch trims, door sills, bumpers and exterior mirrors. The optional black styling package also accentuates the area of the Singleframe, the side windows and the bumper. The exterior mirror housings are also available in black as an option.

Second output level

At market launch of the e-tron Sportback, Audi will be offering a second motor variant. The e-tron 50 quattro**, available as an SUV or Sportback coupé, delivers 230 kW of power and 540 Nm (398.3 lb-ft) of torque (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.6 – 21.6 (WLTP); 24.3 – 21.4 (NEFZ); combined CO2 emissions in g/km: 0). The model can accelerate from 0 to 100 km/h (62.1 mph) in 6.8 seconds and has a top speed of 190 km/h (118.1 mph). The battery comprises 27 modules, each with twelve prismatic cells. The system is roughly 120 kilograms (264.6 lb) lighter than the one in the sister model and provides 71 kWh of gross power (64.7 kWh net). As a result, the Audi e-tron 50** can cover up to 336 kilometers (208.8 mi) on a full charge in the WLTP cycle, while the Sportback version can reach 347 kilometers (215.6 mi) thanks to its streamlined body. The Audi e-tron 50 quattro** is available now starting from €69,100, while prices for the Audi e-tron Sportback 50 quattro** begin at €71,350. As a result, both models qualify for the Umweltbonus subsidy offered in Germany.

Fuel consumption of the models listed
(Information on fuel/power consumption and CO2 emissions in ranges depending on the chosen equipment level of the car.)

Audi e-tron Sportback 55 quattro
Combined electric power consumption in kWh/100 km (62.1 mi): 26.0 – 21.9 (WLTP); 22.7 – 20.6 (NEFZ) 
Combined CO2 emissions in g/km (g/mi): 0

Audi e-tron Sportback 50 quattro
Combined electric power consumption in kWh/100 km (62.1 mi): 26.3 – 21.6 (WLTP); 23.9 – 21.4 (NEFZ) 
Combined CO2 emissions in g/km (g/mi): 0

Audi e-tron 55 quattro
Combined electric power consumption in kWh/100 km (62.1 mi): 26.4 – 22.4 (WLTP); 23.1 – 21.0 (NEFZ);
Combined CO2 emissions in g/km: 0

Audi e-tron 50 quattro
Combined electric power consumption in kWh/100 km (62.1 mi): 26.6 – 22.4 (WLTP); 24.3 – 21.9 (NEFZ);
Combined CO2 emissions in g/km: 0

The sportiest Q: the new Audi RS Q8

“For the first time in the 25-year history of Audi RS models, we are putting a large SUV coupe with the genes of a true high-performance sports car on the road,” said Oliver Hoffmann, Managing Director of Audi Sport GmbH. “With its biturbo V8 gasoline engine, the Audi RS Q8** is the prestigious spearhead of the RS model family.”

Maximum power and high efficiency: the engine

441 kW (600 hp), 800 Nm (590.0 lb-ft) of torque between 2,200 and 4,500 rpm – the 4.0 liter V8 in the new Audi RS Q8 (combined fuel consumption in l/100 km: 12.1 (19.4 US mpg); combined CO2 emissions in g/km*: 277 – 276 (445.8 – 444.2 g/mi)) delivers impressive RS performance. The turbocharged gasoline engine with direct injection accelerates the large SUV coupe from Audi Sport GmbH from 0 to 100 km/h (62.0 mph) in just 3.8 seconds and to 200 km/h (124.3 mph) in 13.7 seconds. The 250 km/h (155.3 mph) top speed is electronically governed. With the optional dynamic package, top speed is 305 km/h (189.5 mph).

Its 1-3-7-2-6-5-4-8 ignition sequence gives the 4.0 TFSI a sportily voluminous sound. As is typical for the RS models, the dual exhaust system features an impressive oval tailpipe on each side. The driver can influence the engine’s sound via the Audi drive select system. The optional RS sport exhaust system with black tailpipe trims offers an even sportier sound.

The biturbo V8 in the new RS Q8** combines maximum performance and high efficiency. Its mild-hybrid system (MHEV) is based on a 48-volt main electrical system. The core of the MHEV is a belt alternator-starter connected to the crankshaft. During deceleration and braking, it can recover up to 12 kW of power and store it in the compact lithium-ion battery. If the driver takes their foot off the accelerator at a speed between 55 and 160 km/h (34.2 to 99.4 mph), the drive management selects one of two solutions depending on the driving situation and the current setting of the Audi drive select dynamic handling system: The new RS Q8** recuperates or coasts for up to 40 seconds with the engine off. The belt alternator starter starts the engine within fractions of a second when the accelerator is actuated. MHEV technology allows for start/stop operation at a speed of up to 22 km/h (13.7 mph). The mild-hybrid system is connected to the camera sensors for even greater efficiency. When stopped, the engine starts up while the brake pedal is still depressed as soon as the front camera detects that the vehicle in front of the new RS Q8** begins to move.

The interplay of the MHEV components improves ride comfort and also has the potential to reduce fuel consumption in everyday driving by as much as 0.8 liters per 100 kilometers.

Another efficiency module on board is the cylinder on demand (COD) system. At low to intermediate load and rpm in the upper gears, it deactivates cylinders 2, 3, 5 and 8 by switching off fuel injection and ignition and closing the intake and exhaust valves. The switching process takes just milliseconds, and is virtually imperceptible in the car. During four-cylinder operation, the operating points of the active cylinders shift to higher loads and map points with high efficiency, while the deactivated cylinders run largely loss-free as gas springs. They are reactivated immediately when the driver presses the accelerator.

The power of the 4.0 TFSI flows to the quattro permanent all-wheel drive system via the standard eight-speed tiptronic. Configured as a planetary gear, the purely mechanical center differential typically distributes the drive power in a 40:60 ratio to the front and rear axles. In the event of slip, more drive torque automatically goes to the axle with the better traction. Up to 70 percent can be directed to the front wheels and up to 85 percent to the rear wheels.

Wheel-selective torque control perfects the safe and agile handling of the new RS Q8**. During dynamic cornering, the optional quattro sport differential distributes drive torque between the rear wheels as required. This active torque vectoring improves traction, stability and dynamics.

Ready for anything: the suspension

The five-link construction at the front and rear axles handle longitudinal and lateral forces separately. The linkages and the subframes are made largely of aluminum. The SUV coupe has a track of 1,692 millimeters (5.55 ft) up front and 1,696 millimeters (5.56 ft) at the rear.

The standard adaptive air suspension sport with controlled damping means the new RS Q8** is equally at home on the racetrack or an offroad trail. Its RS-specific damper tuning allows for a particularly broad spread between a setup biased toward comfort and an extremely sporty setup. Depending on driving situation and the driver’s wishes, the body’s ride height varies by up to 90 millimeters (3.5 in).

The optional electromechanical active roll stabilization (EAWS) minimize body roll during fast cornering. There is a compact electric motor between the two halves of the stabilizer on each of the two axles. When driving straight ahead, the two halves of the stabilizer are decoupled, which reduces body movement on uneven roads and also increases ride comfort. During cornering, however, the focus is on optimum roll compensation. The halves of the stabilizer are twisted in opposite directions, which significantly reduces vehicle lean while cornering. The electromechanical active roll stabilization is integrated in the 48-volt main electrical system and serves as a recuperating system. It can even recover power via the electric motors and thereby feed electrical energy back to the battery.

With the optional dynamic package plus with the electronically governed top speed of 305 km/h (189.5 mph), customers also get a chassis designed for maximum sportiness. This includes electromechanical active roll stabilization, the quattro sport differential and the RS ceramic brake system.

The standard all-wheel steering moves the rear wheels via a high-torque electric spindle drive and two track rods. At low speeds, the rear wheels turn up to 5 degrees opposite the direction of the front wheels for greater agility. At high speeds, they turn up to 1.5 degrees in the same direction as the front wheels to improve stability during fast lane changes.

With variable ground clearance, short overhangs, quattro permanent all-wheel drive and hill descent control, the new Audi RS Q8** can carry on calmly and confidently when paved roads end.

The driver can precisely influence the character of the RS Q8** via the Audi drive select dynamic handling system. There are eight profiles from which to choose: comfort, auto, dynamic, efficiency, allroad, offroad and the individually configurable RS-specific modes RS1 and RS2, which can be activated directly via the “RS-MODE” button on the steering wheel. Audi drive select affects such things as engine and transmission management, steering boost, the air suspension, all-wheel steering, engine sound and the characteristic of the automatic air conditioning.

The new RS Q8** comes standard with 22-inch aluminum wheels in a 10-spoke star design with 295/40-series tires – the largest ever factory-installed on an Audi production model. Optional 23-inch cast aluminum wheels in a 5 Y-spoke rotor design and a variety of colors are available exclusively for the RS Q8**. Behind the large wheels is an RS brake system with internally vented composite disks (420 millimeters (16.5 in) up front, 370 millimeters (14.6 in) at the rear). Their 10-inch piston calipers are painted black as standard, but are available in red as an option. The calipers of the optional RS ceramic brakes are available in gray, red or blue and measure 440 millimeters (17.3 in) up front and 370 millimeters (14.6 in) at the rear.

Self-confident: the exterior

With its imposing octagonal Singleframe, the RS-specific radiator grille in high gloss black and the gloss black RS honeycomb grille, the new Audi RS Q8** sports a strikingly self-confident face. This combined with the solid side air inlets and the blade in high gloss black perfectly highlights the athletic character of the large SUV coupe from Audi Sport GmbH.

The sloping roofline flows into the forward-canted D-pillars and rests against the quattro blisters above the wheel arches. RS-specific trim strips in the body color widen the body by 10 millimeters (0.4 in) up front and 5 millimeters (0.2 in) in the rear, providing space for the more generous track. Optional 23-inch wheels underscore the powerful appearance of the RS Q8**. The continuous RS sills come standard in Manhattan gray, which makes the body appear even more athletic. An RS roof edge spoiler provides a striking finish at the top; design highlights closer to the road are the RS-specific rear skirt with a diffuser clip in high gloss black and the RS-typical oval tailpipes. The RS roof edge spoiler provides downforce on the rear axle for even balance at high speeds.

The new Audi RS Q8** is available in a choice of nine colors: one solid paint finish and eight metallic or pearl effect shades. The exterior mirror housings come standard in black, with body color, aluminum or carbon available as options. The aluminum and carbon styling packages set precise accents at the radiator grille, blades, diffuser clip and rear light strip (carbon only). In combination with the styling packages black and carbon, the Audi rings and RS logos at the front and rear are optionally available in black. The Audi exclusive program offers numerous additional customization options.

Customers can choose between two different LED headlight configurations. The optionally tinted RS Matrix LED headlights have a three-dimensional daytime running lights signature with a digital character, similar to the LED tail lights. A light strip backed by a high-gloss black surface joins the rear lights, further emphasizing the wide stance. The RS Matrix LED headlights and the rear lights include dynamic turn signals and are showcased by an expressive RS-specific animation when the car is locked or unlocked.

Spacious sportiness: the interior

The interior of the new RS Q8** features a deliberately clean design. All elements beneath the black cloth headlining have a logical connection and harmonize with one another. The headlining is optionally available in lunar silver cloth, Alcantara lunar silver or Alcantara black. The slim instrument panel and the strongly horizontal lines convey a feeling of spaciousness. The central element in the cockpit is the top MMI touch response display. With its black-panel look, it almost dissolves into a large, black surface when switched off.

Another primary design element is the wide, symmetrical console of the center tunnel. Framing it are design elements in Aluminum Race, anthracite, which underscore the sporty character of the large SUV coupe.

Special RS displays in the Audi virtual cockpit and MMI display provide information on such things as tire pressure, torque, output, temperature, lap times and g-forces. The shift light display prompts the driver to upshift when the rev limit is reached. The optional head-up display also offers several RS-specific graphics.

The sport seats in black pearl Nappa leather/Alcantara with RS embossing fit perfectly into the athletic ambiance of the large SUV coupe. An even more luxurious option are the RS sport seats in Valcona leather with a honeycomb pattern and RS embossing. In addition to a massage function, the RS sport seats are perforated to also provide ventilation.

They come standard in black, with options for cognac and granite gray. The two RS design packages include red or gray contrasting stitching on the knee pads, steering wheel rim, floor mats, selector lever and the edges of the seat belts. With both packages, the center console, selector lever and steering wheel are covered in Alcantara. Additional choices include inlays in carbon matt, gray oak or Aluminum Spectrum. The extended leather package also includes the upper door panels and takes the ambiance even further upscale.

There is an RS logo on the steering wheel. The illuminated front door sill trims sport an RS Q8** logo. The fully perforated RS sport leather steering wheel flattened at the bottom with shift paddles also includes multifunction buttons. The driver can directly select the new Audi drive select modes RS1 and RS2 via the RS-Mode button. RS-specific displays then open automatically in the Audi virtual cockpit.

The RS Q8** also demonstrates its uncompromised everyday usability in the rear. A sliding three-seat rear bench is standard. With the seat backrests folded down, the luggage compartment under the power rear hatch holds up to 1,755 liters (62.0 cu ft).

Connected for safety: the assist systems and infotainment

The new Audi RS Q8** supports the driver in many situations. The comprehensive range of over 30 assist systems includes such things as the adaptive cruise assist, efficiency assist, intersection assist, lane change warning and 360 degree cameras.

On the German market, the RS Q8** comes standard with the top-of-the-line infotainment system, MMI navigation plus. It includes the Audi connect data transfer module with the LTE Advanced standard and a Wi-Fi hotspot. The navigation system learns the driver’s preferences from the routes driven and can therefore make intelligent suggestions. The online services from Audi connect add predictive features to the route planning process.

The new RS Q8** will arrive at dealerships in Germany and other European countries during the first quarter of 2020. The price list for the high-performance SUV coupe starts at 127,000 euros.

Fuel consumption of the models listed
(Information on fuel consumption and CO2 emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used)

Audi RS Q8
Combined fuel consumption in l/100 km: 12.1 (19.4 US mpg); Combined CO2 emissions in g/km: 277 –276 (445.8 – 444.2 g/mi)

Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

In the video, suave and smooth Lance Sterling and tech genius Walter Beckett find themselves in a high-speed car chase through the streets and underground shafts of Washington, DC. The unlikely duo are at an advantage in the RSQ e-tron with the concept car’s fully automatic driving mode and additional boost capability, which is controlled via Functions on demand. Find the video here: audi.us/SpiesInDisguise.

The electric and fully automated RSQ e-tron concept car, designed in close cooperation with Blue Sky Studios, features autopilot mode, as well as visionary design language and futuristic highlights including a hologram speedometer.

“The action-packed super-spy storyline provides us with a creative medium to showcase innovation and technology, and all that is possible with the future of mobility,” says Sven Schuwirth, Vice President Audi Brand, Digital Business, Customer Experience.

About “Spies in Disguise”

Blue Sky Studios presents “Spies in Disguise,” an animated spy comedy adventure set in the slick, high-octane, globe-trotting world of international espionage. Super spy Lance Sterling (Will Smith) and scientist Walter Beckett (Tom Holland) are almost exact opposites. Lance is smooth, suave and debonair. Walter is…not. But when events take an unexpected turn, this unlikely duo is forced to team up for the ultimate mission that will require an almost impossible disguise – transforming Lance into the brave, fierce, majestic…pigeon. Walter and Lance suddenly have to work as a team, or the whole world is in peril. “Spies in Disguise” is directed by Troy Quane and Nick Bruno from a screenplay by Brad Copeland and Lloyd Taylor and a screen story by Cindy Davis inspired by the animated short film “Pigeon Impossible” by Lucas Martell. The film stars Will Smith, Tom Holland, Rashida Jones, Ben Mendelsohn, Reba McEntire, Rachel Brosnahan, Karen Gillan, DJ Khaled and Masi Oka. “Spies in Disguise” is produced by Peter Chernin, Jenno Topping, Michael J. Travers, p.g.a., with Chris Wedge and Kori Adelson serving as executive producers.

“Spies in Disguise” opens in U.S. theaters December 25, 2019.

The new Audi RS 6 Avant

Dear Sir or Madam.

The following link leads you to the official press kit, where you can find all information about the new Audi RS 6 Avant.

https://www.audi-mediacenter.com/en/fourth-generation-audi-rs-6-avant-11975

Fuel consumption of the models listed
(Information on fuel consumption and CO2 emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used)

Audi RS 6 Avant
combined fuel consumption in l/100 km: 11.7–11.5 (20.1–20.5 US mpg)
combined CO2 emissions in g/km: 268–263 (431.3–423.3 g/mi)