Everything Audi
The Global Battery Alliance (“GBA”), the world’s largest multi-stakeholder organisation to establish a sustainable battery value chain by 2030, today launched the proof of concept for its Battery Passport at the World Economic Forum’s Annual Meeting in Davos.
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The effort paid off: Team Audi Sport shaped the 2023 Dakar Rally with innovation and performance right up to the end despite various setbacks. The Audi RS Q e-tron with its electric drive concept scored a total of 14 podium results on 15 event days including the prologue. In addition, the Audi drivers led the rally in Saudi Arabia with the prototype for three days for the first time. However, a series of punctures, the accident-related retirements of Carlos Sainz/Lucas Cruz and Stéphane Peterhansel/Edouard Boulanger as well as a massive loss of time for Mattias Ekström/Emil Bergkvist prevented a better result than 14th place.
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Audi Tradition is starting a new season marked by numerous anniversaries, first and foremost the 150th anniversary of the traditional NSU brand. For this special occasion, Audi Tradition is bringing classic NSU models from its historic vehicle collection for trips and events. An overview of the most important anniversaries of the year is provided in the booklet “Anniversary Dates 2023”, which is now available for download from the Audi MediaCenter.
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In 2022, Audi was once again able to significantly increase deliveries of all-electric cars: with an increase of around 44 percent, the brand systematically continued its electrification strategy, thereby maintaining its course in a year characterized by global crises. In total, Audi sold over 1.61 million vehicles last year, which was close to the previous year’s level despite prolonged supply bottlenecks and major challenges in the logistics chain. Audi beat 2021’s results in Europe, Germany, and more core markets.
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For Team Audi Sport, the first half of the 2023 Dakar Rally was an emotionally intense mix: Two stage victories and the Audi RS Q e-tron’s first three days in the lead at the world’s toughest rally were offset by setbacks for all three driver teams. Mattias Ekström/Emil Bergkvist were leading in Saudi Arabia after the prologue, Carlos Sainz/Lucas Cruz on the two following days. However, different damage on the hard stages threw them far back. Stéphane Peterhansel/Edouard Boulanger were in second place after the fourth special stage but dropped out two days later due to an accident.
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