Geoffrey Bouquot is the new board member for Innovation and Software-Defined Vehicle

Audi is increasing the pace of development. With the Audi Agenda, the Four Rings under the leadership of CEO Gernot Döllner have made clear which areas the company is focusing on. The focus will be on products and technologies, as well as on quality and innovation. The next step has now been taken. Through the decision to create a dedicated position for Innovation and Software-Defined Vehicle (SDV) on the Board of Management, the Supervisory Board is emphasizing the coherent new direction of the organization and continuing to give software a central role.
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Marc Lichte: “Good design and true progress can only come from real passion”

He stands for reduced shapes, courageous thinking, and untiring passion, traits with which he designed more than 150 vehicles over the past 28 years. For an entire decade as Head of Design at the premium manufacturer Audi, Marc Lichte (54) was responsible for exterior and interior design and designing the brand’s racecars as well as for UI/UX design, which is becoming increasingly relevant for connected vehicles. During his tenure, Audi Design was honored with numerous international awards. On June 1, Massimo Frascella is slated to succeed Lichte, who will leave the VW Group to seek new creative impulses elsewhere. His design language will continue to shape the model range of the manufacturer from Ingolstadt for a long time to come.
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Audi Q6 e-tron performance: even more efficiency, even more range

Audi is announcing a further, particularly efficient drive variant for the new Audi Q6 e-tron ahead of the official market launch in August. With rear-wheel drive and a newly developed lithium-ion battery with a total gross capacity of 100 kWh (94.9 kWh net), the Audi Q6 e-tron performance has a range of up to 641 kilometers (according to the WLTP global standard). This capability puts it at the top of the Q6 e-tron family. In addition, the scalable Premium Platform Electric (PPE) demonstrates its flexibility with the first purely rear-wheel drive variant. The new Audi Q6 SUV e-tron performance is now available to order from 68,800 EUR.
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