Audi and Cubic Telecom start strategic partnership

Audi is systematically extending its lead in the field of connectivity. Through its subsidiary Audi Electronics Venture GmbH (AEV), the brand with the Four Rings has acquired a stake in Cubic Telecom, a global forerunner in M2M technology. Together, Audi and Cubic Telecom intend to develop connectivity solutions for the automobiles of the Audi brand. 

Audi Electronics Venture GmbH (AEV) has acquired a strategic minority interest in the Irish mobile‑telephony provider, Cubic Telecom. Peter Steiner, Head of AEV, explained the goal of the partnership: “Audi and Cubic Telecom are strong development partners of connected infotainment solutions and intend to connect the models of the Audi brand even better with its environment and the internet in the future.” 

Barry Napier, Chief Executive Office of Cubic Telecom, notes: “The automotive industry is changing faster than ever, and connectivity in the car is at the heart of it. With this partnership Cubic and Audi will work together on a wide range of future connectivity applications.”

Since 2011, Audi has regularly demonstrated its pioneering electronics expertise together with internationally leading suppliers of high‑tech consumer products at trade fairs such as the Consumer Electronics Show in Las Vegas. In late May, Audi will also participate in the first Consumer Electronics Show Asia in Shanghai with a keynote presentation and its own stand to present the latest developments in the field of Audi connect. 

Audi Electronics Venture GmbH 
Audi Electronics Venture GmbH (AEV) has been developing new technologies for the automobiles of the Audi brand since October 2001. The 100‑percent subsidiary of AUDI AG works on new functions and new software, scouts the globe for innovative technologies, invests in startups and cooperates with companies from other industries. In order to meet the challenges of the dynamic high‑tech environment, AEV focuses on combining its own strengths with those of its partners. In this way, AEV accelerates its development cycles and thus effectively extends Audi’s “Vorsprung durch Technik.”

Cubic Telecom 
Dublin, Ireland‑based Cubic Telecom is a leading cloud based M2M platform provider, focused on enabling seamless global connectivity solutions for the Internet of Things and enterprise customers. The company’s applications and technologies are embedded into the device at the manufacturing stage, enabling always on connectivity anywhere in the world. Cubic’s success is based on its global connectivity and robust real‑time billing/rating engine, unique software applications and cloud based management platform. Cubic is actively working with some of the world’s leading Fortune 100 tablet and notebook manufacturers, the world’s no1 retailer and more recently the most innovative M2M and automotive companies in the world. For more information, visit