Startups to contribute to the success of Audi’s strategy: In collaboration with the internationally renowned startup accelerator Techstars, Audi Denkwerkstatt is launching a new program for early-stage startups and future founders. The innovation unit of Audi is thereby tying into one of the key fields of action in the corporate strategy “Vorsprung 2030”: building a customer-centric digital ecosystem centered around the car. It focusses on business ideas that aim to improve the mobility experience and offer users tangible added value in their everyday lives. Innovative products, services and technologies in the digital realm will therefore play a particularly important role. The goal of the program is to support and nurture founders as well as startups while getting digital, mobility-related business models ready for the market more quickly in a highly competitive environment.
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