The traditional NSU brand, celebrating its 150th anniversary in 2023, represents transformation. This is best exemplified in the 1950s by the compact NSU Prinz. In 1955, NSU was the largest employer in the Neckarsulm region and the industry leader as the world’s largest manufacturer of two-wheeled vehicles. But demand for motorcycles was in decline: As prosperity grew, so did people’s desire for a “roof over their heads” – they wanted to drive cars. So NSU reinvented itself, launching a successful comeback as a car manufacturer with the NSU Prinz in 1958. In this first episode of the history of NSU, Audi Tradition presents “the Prince”.
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