At the press conference, which will be held in the North Hall on January 6, 2016, Audi will be offering insights into the latest developments from its technology world. At 11 a.m., Ricky Hudi, Head of Electrics/Electronics Development, and Scott Keogh, President of Audi of America, will present the latest technologies, products and megatrends in the areas of electrification, digitalization and piloted driving. With a concept car and numerous technology exhibits, Audi is offering an outlook on the automotive future, which will be influenced more than ever by the electronics field.
The Audi Tech Talk, which is open to the public, will also take place in the Convention Center: in South Hall, room S228 at 12:30 p.m. Technology experts will offer an in-depth look at electronics development and will be available to answer questions from journalists and show visitors.
The world’s largest electronics trade show is highly significant for the brand with the four rings. In 2011, Audi was the first carmaker to make an appearance at CES with its own exhibit space.